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5 things you didn't know about added sugar

Are you being duped by shonky sugary products?

yogurt tubs on wooden background
Last updated: 05 November 2021

More than half of us consume too much added sugar, with children and teenagers exercising their sweet tooth on a far-too-regular basis. Add that to Australia's lack of regulation around how added sugar is displayed on food labelling (making it difficult to tell just how much added sugar is in your food) and it's a sweet recipe for trouble. 

Here are some things you may not know about added sugar, including the way your favourite products may mislead you, and where the sweet stuff might be lurking.


Kiddylicious Strawberry Fruit Wiggles are so sugary that we awarded them a Shonky in the 2021 CHOICE Shonky Awards.

1. It's hiding where you least expect it

We know there's plenty of sugar lurking in sweet drinks, desserts and confectionery. But it's also hiding out in places you wouldn't expect, such as children's and baby food, savoury foods and 'health' foods.

It's easy to get caught up in the marketing hype of claims such as 'all natural' and 'made with real fruit', but the sugar content of these products means they're far from healthy.

Even savoury foods including pasta sauce, ready meals and flavoured chips that don't taste sweet can contain added sugars. And don't be fooled by 'health' foods: even products claiming to be 'all natural', 'organic' or 'gluten free' can be full of added sugars.

Case in point: Kiddylicious Strawberry Fruit Wiggles. They're so bad we awarded them a Shonky in the 2021 CHOICE Shonky Awards. 

Even savoury foods including pasta sauce, ready meals and flavoured chips that don't taste sweet can contain added sugars

Judging by the package, many parents would think them a good option for their children. After all, they have no artificial additives and are gluten-free. They're even suitable for kids (make that babies) as young as 12 months, according to the label. 

They're described on the pack as "made with real fruit", but more than two thirds (69%) of each one of these wriggly little jellies is sugar. And although the product doesn't contain added refined sugar, it's still mostly made up of concentrated fruit sugars that are devoid of the fibre and nutrients found in real fruit. 

2. Fruit products are still considered to be 'added sugar'

"Everyone knows that fruit is good for you, so putting descriptions on a food packet that liken a product to real fruit has the potential to be misleading," says CHOICE food and nutrition expert Rachel Clemons.

"What we're finding is that manufacturers are disguising their added sugars as fruit content. For many consumers, the words 'fruit juice', 'fruit puree' and even 'fruit concentrate' don't necessarily ring added sugar alarm bells. They think of fruit as being healthy. Which it is, until it's processed and its sugars extracted in the form of purées, concentrates and juice to use as sweeteners in commercial products. This is when it becomes 'added sugar'."

3. Sugar goes by many names on packaging

Sugar is sugar, right? But it's called many different things on an ingredients list: cane sugar, brown sugar, glucose, brown rice syrup, or any one of the 60-plus names that manufacturers use for added sugars.

And since added sugars can be scattered throughout the ingredients list under several different names rather than grouped together, it can be hard to tell that added sugar is one of the main ingredients.

Intrinsic vs added sugars

You'd think that the nutrition information panel would offer some clarity when you're standing in the supermarket aisle, but it doesn't distinguish between intrinsic and added sugars. Intrinsic sugars are naturally occurring sugars found in dairy and intact/whole fruits and vegetables. Added sugars are all sugars that are harmful to health, including highly processed fruit ingredients such as pastes and concentrates, added during processing or cooking.

So it's easy to misread the nutrition information for foods such as plain yoghurt that are high in natural sugars (lactose), and assume that they're unhealthy.

4. We're eating too much of it

OK, so you probably already know this, but we're all still eating way too much added sugar. 

In fact, more than half of all Australians consume more added sugar than the amount recommended by the World Health Organization (WHO), with kids and teenagers eating the most: almost three-quarters of 9–18 year-olds exceed the recommendations. Teenage boys eat a whopping 22 teaspoons of added sugar per day, with some eating as much as 38 teaspoons per day. That's a lot of soft drinks and junk!

More than half of all Australians consume more added sugar than the amount recommended by the World Health Organization

The reality is that we're doing ourselves harm: added sugar is linked to a range of potentially damaging health outcomes: weight gain, dental cavities, type-2 diabetes and possibly even depression.

That's why it's so important for people to tell easily how much added sugar is in the food they're eating.

canada added sugar nutrition panel

Food labels in Canada show how much added sugar is in a product.

canada added sugar ingredients list

Added sugars are grouped together on ingredients lists in Canada.

5. Australia doesn't have regulations around added sugar labelling

Other countries have wised up to the fact that added sugar labelling makes a difference to people's health, but Australia is lagging behind. Even the US – home of all that is super-sized – introduced regulations that food labels must display the amount of added sugar in a product.

The American Heart Association estimates that the added sugars label could potentially prevent nearly one million cases of cardiovascular disease and type-2 diabetes in the US over the next 20 years, as well as lowering healthcare costs.

Here at CHOICE, we've long lobbied for clear and meaningful added sugar labelling on foods, so that consumers can make informed decisions about the products they buy. Our work goes on.

We care about accuracy. See something that's not quite right in this article? Let us know or read more about fact-checking at CHOICE.

Stock images: Getty, unless otherwise stated.