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    CHOICE Best Brand

    The CHOICE Best Brand award goes to the top brand in each product category.

    Best Brand means more than one great product, it’s about consistent quality and reliability across the entire range. Check our product reviews to see how individual models compare.

Award criteria

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Expert testing

The brand has many products that perform well in our tests.

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Your feedback

Real feedback from members on reliability and satisfaction.

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Overall performance

Consistent quality across the brand’s entire range.

Latest winners

  • Mitsubishi & Daikin - Best Brand Air conditioners

    We test barbecues in the CHOICE labs, including models from Weber, Ziegler & Brown, Masport and Everdure by Heston Blumenthal, to find out which ones cook evenly, which ones are easy to clean, and more.

  • Honda - Best Brand lawnmower

    We test petrol mulcher and catcher-only mowers, including models from Honda, Rover, Makita and Victa, in real-world conditions to find the best models on the market.

  • LG - Best Brand TV

    Our experts lab test the latest TV models from LG, Sony, Samsung, Hisense and more top brands to show you which ones deliver the best picture and value for money.

Best Brand winners

CHOICE Best Brand

  • Tested, trusted, reliable

    CHOICE Best Brand recognises the brands that consistently deliver. Backed by our rigorous testing, trusted by our members and proven across the brand’s entire range.