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    CHOICE Best Brand

    The CHOICE Best Brand award recognises the top-performing brand in a category, based on product performance, recommendation rate, and reliability from consumer feedback.

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Award criteria

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Expert testing

Passed our tough tests with flying colours

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Consumer feedback

We combine lab results with the lived experiences of real consumers.

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Quality recognition

Only the highest-performing brands earn the Best Brand award

Latest winners

  • Weber - Best Brand BBQ

    We test barbecues in the CHOICE labs, including models from Weber, Ziegler & Brown, Masport and Everdure by Heston Blumenthal, to find out which ones cook evenly, which ones are easy to clean, and more.

  • Honda - Best Brand lawnmower

    We test petrol mulcher and catcher-only mowers, including models from Honda, Rover, Makita and Victa, in real-world conditions to find the best models on the market.

  • LG - Best Brand TV

    Our experts lab test the latest TV models from LG, Sony, Samsung, Hisense and more top brands to show you which ones deliver the best picture and value for money.

Best Brand winners

  • Fridges

    We rate fridge brands on temperature stability, energy use, food freshness, design, and running costs across all fridge types.

  • Espresso machines

    Espresso machines are tested on taste, temperature control, milk frothing, ease of use, and cleaning. Expert tests and blind tastings determine overall performance.

  • Irons

    Philips is the best iron and steam station brand thanks to strong lab performance, high owner satisfaction, and 10 out of 13 models recommended.

  • Best Brand Microwave

    The Best Brand microwave is determined by average test score, brand reliability, customer satisfaction, and the proportion of models recommended.

  • Best Brand stick vacuums

    LG is 2024’s top stick vacuum brand. LG scored highly for satisfaction and reliability.

  • Best Brand washing machine

    The best washing machine brand is judged by test results, reliability, and how many models meet our recommendation criteria. Top brands clean well, last longer, and perform consistently.

  • Best brand NBN

    Which ISPs deliver the broadband speeds they promise?

  • Best Brand phone plan

    See how the big three telcos (Telstra, Optus and Vodafone) compare with other providers for reliability, coverage and value for money.

  • Best Brand cooktop

    Our lab test results tell you which ceramic cooktops have the best cooking performance and are easy to use and clean.

  • Best Brand oven

    Our hot tips on finding the right oven for your needs.

  • Best Brand dishwasher

    We dish the dirt on the most popular dishwashers from Bosch, Fisher & Paykel, Miele, LG and more. Which ones will leave your tableware sparkling?

Stand out with our endorsement

  • Get the recognition you deserve

    Our iconic endorsement logo sets the gold standard for recommendations that help millions of shoppers make good buying decisions. If we endorse your product or service you can purchase a licence to use our logo to superpower your marketing. When shoppers see the logo they're more likely to buy.