Click Frenzy online sale: deal or dud?


Click Frenzy's next online sale starts Tuesday 21 May: here’s how you can be a savvy shopper.

Bagging a bargain


Australian consumers' love of shopping online has grown dramatically over the past five years, with the industry now worth around $24 billion. Many retailers and brands are capitalising on this surge with online sales events such as Click Frenzy (Australia's answer to Black Friday and Cyber Monday). The next event runs for 29 hours from 21 May.

What is Click Frenzy?

The sale collates offers from hundreds of brands that customers can search and click through to retailers to buy. It's known for advertising 'crazy' bargains to entice customers with offers of up to 99% off recommended retail prices, such as Dyson vacuum cleaners for $5 or Apple watches for $4.

CHOICE managing editor, Margaret Rafferty says: "It's easy to get caught up in the hype of a seemingly irresistible deal, but when it comes to any kind of sale, we recommend exercising caution and ensuring you know your rights. And even five minutes of searching recent prices and independent product reviews can save you from being lumped with a dud product."

Be wary of too-good-to-be-true deals

Consumers should be aware that these huge discounts will likely be only available to a very small amount of customers, and require you to be logged in during the hours of the sale to receive notifications when these deals are available (so you should be prepared to spend a significant time online waiting for the deals to pop up). Price promotions do not legally have to include delivery charges, either (although minimum delivery charges do need to be listed separately).

CHOICE recommends being strategic about what you want to buy. If it's an item you need, make sure you've researched it first so you know which one will give you the best bang for your buck. Don't be tempted by unknown brands or seemingly irresistible prices.

CHOICE has lab test results for thousands of products on our website, so use our reviews to find out which products are best for you and your budget. Popular products for sale in the upcoming Click Frenzy sale include food processors, TVs and electric heaters.

Know your rights

Whether you buy something in a bricks and mortar store or an Australian online store, you have the same rights and are protected under Australian Consumer Law (find out more about your consumer rights and ACL here). When shopping online, or in special sales events as we head towards the end of the financial year, be on the lookout for misleading prices and promotions.

The Australian Competition and Consumer Commission (ACCC) says a price may be misleading when:

  • The "discount" is off a recommended retail price that's never been used.
  • The "before" price wasn't in place for a "reasonable period"
  • A sale or special isn't actually temporary and creates an "unwarranted sense of urgency"
  • Fake wholesale prices make the discount look bigger than it is.
  • The sale price or discount is compared with another region.

Think a Click Frenzy deal is misleading? You can complain to the ACCC.

Got a dodgy product and need a replacement or refund? Find out what to do with a faulty product or use our consumer complaints checklist to assert your rights.


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