Best Brand TV

We've calculated Australia's top brand for performance, reliability and customer satisfaction.

The quest for the best TV

CHOICE Best Brand logo

As the manager of testing for digital home products at CHOICE, I'm often asked: "So Denis, who's making the best TVs at the moment?"

CHOICE tests a lot of TVs in our labs – around 100 models each year. We cover more than 90% of the market, discovering many great models as well as plenty we wouldn't recommend.

We have results for more than 100 televisions from brands including LG, Panasonic, Sony, Samsung and HiSense. Find the best telly for you in our latest TV reviews.

But occasionally, you need to know about a model that hasn't been tested. That's why we've created a recommendation for the 'Best Brand TV' – to help you choose a television from a brand that's performed well overall in our labs over the past year, but that's also well regarded by CHOICE members for customer satisfaction and reliability.

Which fridge should you buy? Discover our Best Brand Fridge.

How was the Best Brand calculated?

The Best Brand TV is based on our test results for TVs tested over the past 12 months, as well as customer satisfaction and reliability information submitted by CHOICE members on their experience with the brand.

So which TV brand is currently making great products, but also doing the right thing by their customers if something goes wrong? Log in to find out, or become a member.

How we get the data

We calculate a brand's reliability score and owner rating based on our survey of 5004 CHOICE members in 2016.

How we weight the scores

Brand recommendation calculations - how we weight the scores

  • Average test score – 40%
  • Brand reliability – 30%
  • Customer satisfaction – 20%
  • Recommended ratio – 10%

About the scores

Average test score

Measures the average score for all models tested in the CHOICE labs for each brand. Our testers rate each model for picture quality (standard definition and high definition); with a viewing panel looking at DVD, Blu-ray and live TV footage. Ease of use is assessed, including any smart TV features and navigating the menus and program guide using the remote control. Sound quality is assessed as is energy testing with standby and in use measured to deliver an annual cost to the owner.

Brand reliability

Our CHOICE customer insights team grilled several thousand members in the annual CHOICE survey about whether they've run into any problems with their TV in the past 12 months.

Customer satisfaction

Our survey also asks how satisfied members are with their TV. So even if a TV has a fault after six months, it's still possible for it to have a high satisfaction score – perhaps the company has customer service that goes beyond expectations, or the product is simply too good, despite some performance quirks.

Recommended ratio

Calculates the percentage of the TVs CHOICE recommends for each brand. The greater number of models that earn a recommended score, the higher the recommended ratio score.

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