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Ethical easter eggs

Before you jump in and buy your Easter eggs, find out where your chocolate comes from.

ethical chocolate easter eggs
Last updated: 25 March 2022
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Checked for accuracy by our qualified fact-checkers and verifiers. Find out more about fact-checking at CHOICE.

Australians love chocolate ­– in fact, we consume over $3 billion worth of it each year, which equates to a whopping 32kg a year per person according to the CSIRO.  

Easter is an especially busy time of year for chocolate retailers, as a tempting range of bunnies, eggs and chocolate-filled hampers come on the market, bringing with it a spike in chocolate sales. 

But behind the Easter packaging and colourful foil wrapping there's a dark side. Around 70% of the cocoa we consume comes from West Africa, where it's estimated that more than two million children and young people under the age of 18 work as labourers in cacao harvesting. 

Some of these children are trafficked; many are working under harmful labour conditions. And it's the cocoa they produce that ends up in the chocolate we eat.

The good news is that in recent years there's been an increase in consumer demand for ethical and sustainable production methods, which has resulted in growth of certified chocolate products – including ethical Easter eggs.

Which chocolate Easter eggs are more ethical?

Due to the uptick in consumer concern around climate change, sustainable agriculture and working conditions for small-scale farmers, more brands have been entering the ethical market, putting independent programs in place or independently certifying their chocolate products. 

As consumer awareness increases, some retailers such as Aldi, Coles and Woolworths have also introduced their own certified chocolate and cocoa offerings. 

What's considered ethical might be different for different people. For the purposes of this article, we're applying the term to those chocolate products that have been certified by one of the primary certification bodies available in Australia: Rainforest Alliance, Fairtrade, and Cocoa Horizons.

So as Easter rolls around again, which brands have certified chocolate options available?

  • Aldi's Dairy Fine, Choceur and Moser Roth chocolate ranges are Rainforest Alliance- or Fairtrade-certified.
  • Chocolatier Australia's chocolate eggs, available through David Jones, Myer, specialty stores, some IGA and Foodland supermarkets, pharmacies and other chocolate suppliers are Rainforest Alliance-certified.
  • Coles also has a range of branded Fairtrade- and Rainforest Alliance/UTZ-certified solid block and Easter chocolates.
  • Woolworths' Homebrand chocolate blocks are certified by either Fairtrade or Rainforest Alliance/UTZ.
  • Haigh's sources 80% of their cocoa from Rainforest Alliance-certified farms. 
  • Divine chocolate eggs and bunnies are Fairtrade-certified, and are available through online stores. 
  • Whittakers Ghanaian cacao beans are 100% Rainforest Alliance-certified and you can find the logo on chocolate that contains these beans. Some blocks with more than 50% cocoa are also vegan (although may contain traces of dairy products from shared equipment).
  • Darrell Lea sources 100% of their cocoa from sustainable sources through a partnership with Cocoa Horizons. 
  • Koko Black sustainably sources their cocoa through Cocoa Horizons, and their Easter eggs and chocolate can be found in Harris Farm Markets, specialty stores and online. 
  • Loving Earth has organic, fair trade, and Fair Choice-certified vegan chocolate and Easter products. They're available at Woolworths, through specialty grocers and online.
  • Pico chocolate blocks are Fairtrade-certified, vegan and organic. They're available at major supermarkets, IGA, Harris Farm Markets and online.
  • Ferrero has 100% independently certified fair trade cocoa in their chocolate products, including from Fairtrade, Rainforest Alliance and Cocoa Horizons.

Nestle, Mondelez (Cadbury), Mars, Hershey, and Lindt have their own programs in place to reduce harm in their cocoa supply chains, although this ethically sourced cocoa may not be in all products.

The issues and ethics around chocolate production

The chocolate and confectionery industry is worth $6.7 billion in Australia, and has experienced an average of 0.4% growth per year over the last five years. This year it's expected to grow 1.5% due to the easing of restrictions and conditions surrounding the pandemic. 

The three largest manufacturers in the sector are Mondelez (e.g. Cadbury, Green & Black's), Mars (e.g. Maltesers, Snickers, Celebrations) and Nestle (e.g. KitKat and Milo).

Environmental issues

Cacao needs specific humidity conditions to flourish, so is predominantly grown in tropical zones of South America, Africa and Asia. However, there are a small number of other growing areas, and even a handful of new cacao farms operating in Far North Queensland. The vast majority of cocoa processing occurs in Europe and North America.

Cacao trees are not disease-resistant, so intensive use of fertilisers and pesticides is required to increase their production. The use of these chemicals can have negative impacts on the environment, contributing to waterway pollution from nutrient run-off, ozone depletion and greenhouse gas emissions in the manufacturing process of the pesticides, and heavy metal contamination. 

Recent additional increases in demand have exacerbated their use, and there has also been a significant increase in children's exposure to these chemicals.

Cacao trees are not disease-resistant, so intensive use of fertilisers and pesticides is required to increase their production

Additionally, the use of fossil fuels in boilers and roasters in the processing stage of chocolate production contributes to greenhouse gas emissions. Combined with the carbon footprint of supply chain transport, from bean to end product, there are significant emissions produced in the process of making chocolate.

Clearing of forests to make way for farmland, loss of soil fertility, and biodiversity loss from both land clearing and pesticide use are also issues created by the industry. 

According to WWF, it's estimated that 70% of Côte d'Ivoire's illegal deforestation is related to cacao farming. A Mighty Earth reported in 2021 that 47,000 hectares of forest was lost to cocoa production in the country in 2020. 

These areas of deforestation for cacao farming also have a higher risk of child labour in cocoa production.

cacao pods on tree

Children are being exposed to an an increased amount of pesticides and fertilisers in cacao-farming communities.

Child labour and trafficking

More than 40% of the world's cocoa is grown in Côte d'lvoire in West Africa, and 70% comes from farms in the West African region. 

It's predominantly produced on small subsistence farms and smallholdings, where farmers often struggle to make ends meet. As a result, children are often made to work, or are trafficked and subjected to unfair and exploitative treatment. 

Using 2018 figures it's estimated that a cacao farmer in Côte d'lvoire earns just  $US0.78 per day and $US1 per day in Ghana. This is below the World Bank's extreme poverty figure of $US1.90 per person per day.

A report on child labour in West African cacao-growing areas conducted by Tulane University in the US and the International Labour Organisation found that in 2013-14, in Côte d'Ivoire and Ghana combined:

  • 2.26 million children were working in cocoa production
  • 2.12 million children were working in child labour in cocoa production
  • 2.03 million children were working in hazardous tasks such as using hand-held machetes to cut down and crack open cocoa pods.

Are things improving in the cocoa industry?

In 2010 the chocolate industry and the governments of Côte d'Ivoire and Ghana made a pledge and signed a Declaration and Framework to cut the worst forms of child labour in the sector by 70% by 2020.

However, a 2020 report from the research group Norc (full name is NORC at the University of Chicago), found that instead of getting better, things had actually gotten worse.

Of children from cacao-farming families in Côte d'Ivoire and Ghana, 43% were carrying out hazardous activities such as using agro-chemicals and sharp tools

The report states that the prevalence of child labour increased from 31% of children age 5–17 in child labour in 2008–09, to 45% in the 2018–19 season. Of children from cacao-farming families in Côte d'Ivoire and Ghana, 43% were carrying out hazardous activities such as using agro-chemicals and sharp tools – which was up from 30% a decade earlier.

This has been largely because of a 62% increase in production. But it's also because of the relationship between social and environmental pressures such as demand for more cheap labour (including children), deforestation, climate change and lower crop outputs.

chocolate production in factory

Nestle, Mondelez, Ferrero, Mars, Hershey and Lindt make 70 to 80% of the world's chocolate, and they all have programs in place to produce more ethical chocolate.

Positive changes

But despite these findings there has been some positive change in the industry, with governments putting in place initiatives and action plans to reduce child labour, improve school attendance and address child trafficking.

Additionally, many chocolate-makers met the 2020 goals, which include not only eliminating child labour but also reducing deforestation and lifting producers out of poverty. 

We have seen progress but there is still a way to go

Fuzz Kitto, Be Slavery Free

For example, in March last year Ferrero announced they achieved their target of sourcing 100% certified sustainable cacao. This was in line with their pledge to source all of their cacao beans from sustainable sources by 2020.

"A lot of companies have upped their certification," says Fuzz Kitto, co-director of the charity Be Slavery Free. "Nestle, Mondelez, Ferrero, Mars, Hershey and Lindt make 70 to 80% of the world's chocolate; they all have programs in place and are moving forwards. We have seen progress but there is still a way to go."

Chocolate certification in Australia

There are organisations that audit cocoa production and then "certify" the product if it meets certain ethical or sustainable criteria.

Rainforest Alliance, Fairtrade, and Cocoa Horizons are the three primary certification bodies available in Australia.

Where to from here?

The Norc report found that there are still 1.56 million children in the cocoa industry in Côte d'Ivoire and Ghana alone. Which indicates continuing difficulties in identifying child labour, even through certification programs. 

"Certification is not the complete answer," says Kitto. "Companies can often only check their direct supply chain down to the co-op level, and not necessarily at the farm level, which is where the labour is happening. So they do not always know where the cocoa comes from, which can make it hard to detect and stop child labour."

Certification is not the complete answer

Fuzz Kitto, Be Slavery Free

According to Kitto there are some steps the industry could take next: "Increased use of Child Labour Monitoring and Remediation Systems (CLMRS) is one, and innovation and experimentation is key to the next step and is much needed to tackle the end of child labour." 

CLMRS are embedded in the supply chain of chocolate and cocoa companies, helping to identify and remediate cases of child labour. The implementation of these systems will mean there is more commitment and follow up, beyond certification alone. 

cacao beans drying on mats in ghana

Many governments are putting in place initiatives to reduce child labour, improve school attendance and address child trafficking in the cocoa industry.

Living income for farmers and other workers is another serious issue, with low wages and poverty being rife in the industry. 

The system for calculating a living wage has been refined in the last few years by the Global Living Income Coalition, and they take a scientific approach to regional living income assessments to work out what families actually need based on where they live. 

"It's a much more real assessment than what we have had previously," says Kitto. "A lot of the companies, such as Nestle, are already instigating this and paying a premium to farmers to help." 

As for the certification systems currently in place, Kitto says they definitely still have value and are worth looking out for, whether they are company-based programs or independent. 

Even if they'e not perfect, he says, "they are an indicator that the companies are making an effort to address the issues in their cocoa supply chain".

How to make a difference 

The global chocolate industry is shifting, and buying certified and ethically sourced chocolate products can help drive further positive change in the industry. 

It's worth noting though that not all brands – or all product ranges within a brand – may be certified and there are still improvements to be made. 

There are also lots of smaller local and artisan brands entering the market, so it's important to keep an eye out for the certification logos and do your background research on what programs companies have in place. 

Put pressure on companies by contacting them directly and asking them to source their cocoa from sustainable and ethical sources

Shop Ethical! has an online shopping guide you can use as a starting point for information on what companies may be doing well, or areas where there are criticisms. The ratings Shop Ethical! give are company-wide, not just specific to their chocolate products. 

You can also put pressure on companies by contacting them directly and asking them to source their cocoa from sustainable and ethical sources.  

Be Slavery Free Chocolate Scorecard

Each year Be Slavery Free works with a number of other organisations such as Mighty Earth to produce their Chocolate Scorecard, which can help inform your buying decisions. This list rates chocolate brands and Easter eggs against a number of categories, including deforestation and climate, child labour, traceability, and living income. 

Last year, Whittakers, Alter Eco, and Tony's Chocolonely took out their Good Egg Award for greatest improvement in sustainable policies. 

The 2022 Scorecard, which has been developed with the help of 32 NGOs, will be available 8 April, and will include ratings for around 40 chocolate companies.

"We will be doing an Australian and New Zealand section of the Scorecard this year too," says Be Slavery Free's Fuzz Kitto. "People will be able to download this to their phones and take it shopping with them in time for Easter."

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