Better product development: our rigorous expert testers and NATA-accredited laboratories help you create products that consumers want to use.
Greater assurance: our compliance testing ensures your products meet or exceed all relevant standards, helping keep consumers – and your reputation – safe.
Expert testing of whitegoods, children's products, vacuum cleaners, kitchen appliances, TVs and more is all part of the unique work we do here at CHOICE.
The CHOICE mission is to work for fair, just and safe markets that meet the needs of Australian consumers. That includes testing and reviewing products of all sorts to find the safest and best-performing models on the market.
We can help you make better products. That's a win for consumers, and a win for your company too.
The same CHOICE labs that perform product tests and reviews for our website and magazine also offer fast and cost-effective testing for your product development and compliance needs. We provide this service through our commercial testing arm, CHOICE Test Research.
What we offer
- World-renowned and NATA-accredited laboratories
- Expert technical specialists who participate in Standards Australia technical committees
- Testing to relevant standards for product safety and GEMS requirements (energy efficiency)
- Product development test programs based on our independent, consumer-oriented research.
Our CHOICE Test Research service is provided by CHOICE staff in the CHOICE laboratories, at "arm's length" from CHOICE work; all work carried out under the CHOICE Test Research banner is confidential to the client and is not used for CHOICE reports or reviews.
If you're a manufacturer, retailer or importer – CHOICE Test Research can help you.
NATA-accredited testing: CHOICE labs are accredited by NATA for a wide range of testing. Whether you need to register a washing machine under the energy labelling scheme, or you're thinking about selling a toy for under three-year-olds, we can conduct NATA-accredited testing in a range of areas under our accreditations for testing Manufactured Goods, covering whitegoods and TVs (NATA accreditation number 1702) and children's products (NATA accreditation number 3601).
Below is some more detailed information on the areas of our testing capabilities:
Refrigeration and thermal appliances
Our thermal lab is NATA-accredited to test the performance of household refrigeration appliances to AS/NZS 4474 part 1 and 2.
Our test rooms provide strictly controlled ambient temperatures between 10 and 43°C. Precision equipment and data loggers record 40 temperature channels per room every minute, together with power and other important technical information.
Our laundry laboratory is NATA-accredited to test:
- washing machines to AS/NZS 2040 part 1 and 2
- dishwashers to AS/NZS 2007 part 1 and 2
- rotary clothes dryers to AS/NZS 2442 part 1 and 2.
Our climate-controlled laboratory environment, calibrated standard appliances and test equipment ensure efficient and reliable appliance testing. A high-quality water system provides water temperature and hardness control. We are also able to test dishwashers and washing machines to AS/NZS 6400:2005, or water efficiency ratings and labelling.
TV and home entertainment
Our home digital laboratory is NATA-accredited to test power consumption for televisions with digital receivers using AS/NZS 62087.1 (clause 11.6) and AS/NZS 62087.2.2 (sections 1 to 5).
We also operate a sound room and computer laboratories and can assist with product development to your specific requirements.
Our controlled laboratory environment and calibrated test equipment ensure efficient and reliable appliance testing.
Nursery and children's products
Our children's products lab is NATA-accredited to test:
- Children's toys to AS/NZS ISO 8124 part 1
- Prams and strollers to AS/NZS 2088
- Household cots to AS/NZS 2172
- Portable cots to AS/NZS 2195
- Cot mattresses to AS/NZS 8811.1
- Babies' dummies to AS 2432:2015
- High chairs to AS 4684-2009.
We are also able to test dummy (pacifier) chains to the the mandatory clauses of EN 12586:2007, as per Consumer Goods (Babies’ Dummies and Dummy Chains) Safety Standard 2017. Note that we are not NATA-accredited for this particular test.
Our laboratory is climate-controlled and we have developed an extensive range of test equipment based on Australian and International Standards to ensure highest quality testing.
Kitchen appliances and other household products
We also operate kitchen and small appliance laboratories. Our staff have more than 40 years' combined experience and can help you with product development for kitchen and household appliances such as ovens, vacuum cleaners and a range of other products.
Do you want to improve your current products, or are you looking to develop a product for the Australian market and need insight into what Australian consumers want from their products?
Our state-of-the-art labs and expert test staff can tailor performance and ease of use tests to suit your requirements and needs. This service is available for a wide range of products, including but not limited to;
For this work we generally don't provide NATA-endorsed reports, and as with other CHOICE Test Research reports, all results are confidential.
We can test your product to CHOICE-style tests, or other tests by mutual agreement. This can include testing your product alongside competitor products if you need to see how they perform relative to each other.
Utilising our lab expertise means you can also get consumer-focused research back in the form of recommendations to a product you are looking to release, or a product you are looking to improve for the Australian consumer. Ultimately this means a better product for you in the Australian market and better acceptance of the product.
Why are CHOICE test methods different to Standards? At CHOICE we often test products according to the relevant Standard. But in many cases, we find that the Standard doesn't accurately reflect typical consumer usage of the product, so we design our own methods to reflect how people actually use the item. That keeps our product reviews relevant for Australian consumers.
Our expert testers and content specialists regularly put together seminars to provide the industry with valuable insights into how we design and conduct our tests. This includes hands-on demonstrations of selected tests.
The seminars allow our CHOICE experts to share their consumer-focused thinking with manufacturers. This knowledge improves understanding of how CHOICE operates, and can also be applied in future product design - leading to better products, and to standard development - leading to better standards.
Want to know more? Contact us for more information about our scheduled seminars, or to discuss setting up a seminar for a product that's not listed.
Previously we have carried out CHOICE Test Research seminars on:
Are you interested in the raw data that sits behind our published scores for your models, or for competitor models that we've reviewed? This data is available for purchase in the form of a Raw Data Report – request details and pricing.
CHOICE analyses results post testing and monitors if your sample gives unusual results. We'll usually send these to manufacturers so they can research the results accordingly.
CHOICE regularly collects and rates policy cover for personal lines insurance products:
- Health insurance
- Home insurance
- Car insurance
- Travel insurance
- Pet insurance
Raw data reports with evaluation and scoring of policy cover are available for purchase. Use our contact form to request details and pricing.
For more information or to schedule a test with us, please send us a message, or phone us on +61 02 9577 3304.