15TH ANNUAL CHOICE
10 NOVEMBER 2020
2009 was the year of the incredible shrinking package sizes, with Cadbury, Nestlé, Sorbent, Uncle Tobys and Smiths among the many brands to shrink the pack but not the price. Disguising the shrinkage with extra packaging fooled no one: we were inundated with correspondence from consumers pretty miffed by the deception.
Maybe instead they should have attempted to blind us with pseudo-science, like all the cosmetic companies with their dizzying names for miracle ingredients proven in so-called clinical trials - which they clarify in the fine print as 'consumer perception' studies.
And on the subject of pseudo-science, we loved the Reegen Micro-Plug, which claims to reduce energy consumption by up to 30%. Testing in our government-accredited labs found no such saving, so who did their testing? Why, it was the Rich Rich fried chicken shop in downtown Seoul, and their before and after electricity bills prove beyond doubt this massive saving. Maybe they test cosmetics as well?