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Fresh food tricks

How fresh is it really? We reveal the tricks producers and supermarkets use to keep food looking fresh.

woman in supermarket picks up apple
Last updated: 15 September 2014


Checked for accuracy by our qualified fact-checkers and verifiers. Find out more about fact-checking at CHOICE.

Fresh food sold in supermarkets – such as fruit, vegetables and meat – isn't always as fresh as you might think. Technological advances mean the lamb chops that look so succulent could have been butchered four months ago, and those shiny red apples might have been in storage for more than a year.

It's a fair-enough expectation that if you're buying "fresh produce" it shouldn't have been frozen or preserved. You'd also expect it to be put on sale as close to the state it would be in at the time of picking, catching or producing. So are meat, fruit and vegetables that have been stored for an extended period still truly fresh?

Making your two-and-five look alive

Most fruit and vegies can be stored for at least a few weeks if the conditions are right. Up to about 10% of our supposedly "fresh" fruit and vegetables came from overseas in 2011–12. Grapes may be imported from the US (packed with sulphur dioxide to prevent mould growth), while asparagus can come from Peru.

Quality is further compromised when fruit is picked before it's fully ripe to make it easier to store and transport over long distances. And varieties are often chosen more for ease of storage and transport than for flavour. A huge amount of research has been done on making food last the distance:

  • Produce is chilled as soon as possible after harvest, so that it deteriorates much more slowly.
  • Controlled-atmosphere storage and packaging (with lower levels of oxygen and higher levels of carbon dioxide than normal air) can further slow down deterioration.
  • A chemical called 1-methylcyclopropene (1-MCP) is also used to extend the storage life of some fruits and vegetables even more. This chemical blocks some of the biochemical changes that occur as fruit ripens and matures. Unfortunately, tests show the fruit remains hard and 1-MCP also prevents production of chemical compounds that contribute to flavour. Nonetheless, it's already used extensively for apples, and increasingly for other fruit, such as avocados and melons.
  • Fruit is often sprayed with fungicides to prevent mould; imported fruit and vegetables may be fumigated with methyl bromide to comply with quarantine regulations.

Fresh(-ish) meat

In the right storage conditions, it's now possible to store chilled beef for up to 140 days and cuts of lamb for up to 70. Some supermarkets may still have their own butchery, but there's been a trend (following the US and UK) to distribute pre-butchered meat from a central location. It's then either vacuum-packed or placed in special modified atmosphere packs for display.

The gases used for these packs are carbon dioxide and nitrogen – carbon dioxide inhibits growth of micro-organisms and nitrogen is an inert filler. It is possible, by adding a small amount of carbon monoxide to the gas mixture which reacts with the myoglobin in the meat, to keep the meat looking a healthy red colour, even when the meat is far from fresh. However, the use of carbon monoxide to change the colour of either meat or fish is not permitted in Australia under the Food Standards Code.

The extended storage time for meat made possible by technology also poses health risks. Harmful bacteria can grow to dangerous levels while the food remains attractive to the eye. Clostridium botulinum is of most concern because of the severe illness it causes. Thorough cooking should kill most bacteria, but extra care is needed to make sure that the meat is cooked right through and to avoid cross-contaminating other foods with bacteria via knives or cutting boards, etc.

Effects of storage on fruit and vegetables

They may still look perfect, but fruit and vegetables lose some vitamins from extended storage.

  • English spinach, for example, retains only 53% of its folate and 54% of its carotene after just eight days stored at fridge temperatures.
  • Apples held in cold storage for three months contain lower levels of antioxidants. With extended storage, they also lose flavour and aroma; they can go "floury" quickly unless kept in the fridge.
  • As vegetables age, they can develop unpleasant smells and bitter flavours and droop, or get tough and woody.

How to pick fresh

Be wary of supermarkets

You may find better quality and fresher produce at specialist butchers and fruit and vegetable shops than at your local supermarket. Farmers' markets can also be a source of good-quality fresh produce. Organic meat, fruit and veggies are more likely to be locally produced and organic farmers often choose tastier cultivars, especially for fruit.

Eat seasonal fruit and vegetables

Now that so much produce is available for most of the year, it's easy to lose track of its seasonality. Fruit and vegetables that are in season are likely to be fresher, tastier and more nutritious. What's in season at any one time obviously varies across the country. See the Seasonal Food Guide for where to get current information for your area. There are also services that will deliver boxes of in-season local fruit and veg straight to your door.

Choose ripe fruit

The fruit should look evenly coloured, with a bright appearance. Feel for a tender texture, and smell the stem end for stone fruit and the blossom end for apples, tomatoes and melons. Only buy fruit with a full, fruity aroma.

Scrutinise your vegetables

Green vegetables should be crisp and not shrivelled or yellow. With broccoli and lettuce, check there's no rot at the end of the stem. If you don't like the look of what's on offer, you're probably better off buying frozen or canned vegetables. While they may not be as crisp and crunchy, frozen vegetables retain most of their nutrients and can be more nutritious than "fresh" vegetables that have been transported over long distances. Canned vegetables (and fruit) also retain most of their original nutrients. They have less vitamin C, but the levels of dietary fibre, carotene and folate aren't much affected by the canning process.

Tips for choosing fresh meat

  • Some meat is packaged on black plastic trays covered with cling film; make sure there is no contact with the cling film as toxic chemicals can leach from it into the meat.
  • Discolouration around the bone and a stale meat smell when packaging is opened are signs the meat isn't fresh.
  • Make sure vacuum-packed meat has not lost its seal, as it increases the risk of contamination by harmful bacteria.
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Stock images: Getty, unless otherwise stated.