Christmas groceries: which supermarket is cheapest?

We compare the price of a basket of Christmas grocery essentials at Aldi, Coles and Woolworths.

The cost of Christmas

Australians are estimated to spend more than $50 billion this Christmas, according to the Australian Retailers Association.

With the budget having to stretch to cover presents, food and drink, and celebrations, finding the cheapest groceries for the festive season can be a top priority.

As the calendar flips to December and it's time to hit the supermarket, which one offers the biggest savings on Christmas grocery essentials?

In this article:

The supermarket with the cheapest basket is...

We carried out a price spot-check on 22 Christmas grocery items – everything from roast turkey, prawns and smoked salmon to Christmas pud, candy canes and Christmas cards – at Aldi, Coles and Woolworths. 

The total basket price at Aldi was 10–20% lower than its nearest competitor if you didn't include specials. It cost us $177.50 at Aldi, compared with $217.05 at Woolworths and $200.25 at Coles for the full-price basket. 

But when you incorporate the price promotions on offer at each supermarket on the day of our survey, the differences were less.

Want to know more about supermarket prices? See our grocery price survey.

Stocking up on specials

If you're a loyal customer of Coles or Woolworths, or if Aldi isn't an option for you, it's good to know that there are significant savings to be had if you seek out price promotions.

On the day of our shop, we saved $15 and $10 at Coles and Woolworths respectively due to specials.

Christmas grocery basket prices

Price* Aldi Coles Woolworths
Total price (excluding specials) $177.50 $200.25 $217.05
Total price (including specials) $177.50 $184.55 $207.05

*For a basket of 22 items. Prices were those promoted on each supermarket's website on 16 November 2017.

How we conducted our price spot-check

We created a shopping list of 22 items using the Christmas groceries advertised by Aldi as a starting point. We then compared Aldi's advertised prices for these items with the cheapest option of the equivalent pack size or quantity available through the Coles and Woolworths online shopping sites. 

Prices were collected on the same day for fair comparison.

Did you know you can roast a turkey or ham in a convection microwave? Our expert reviews will help you find the best performers.

CHOICE basket of 22 Christmas grocery essentials

Christmas food

  • Half leg ham (closest to 5kg)
  • Turkey breast roast, frozen (1kg)
  • Smoked salmon (200g)
  • Australian tiger prawns, cooked, frozen (1kg)
  • Christmas plum pudding (700g)
  • Fruit mince pies (6 pack)
  • Brandy snaps (8 pack)
  • Raspberries, frozen (500g)
  • Thickened cream (600mL)
  • Brie (125g or closest)
  • Mixed nuts, salted (375g or closest)
  • Gingerbread house kit
  • Chocolate coins (150g)
  • Candy canes box (269g or closest)
  • Favourites chocolates (320g)
  • Chocolate balls (150g)

Christmas decor, cards and wrap

  • Christmas cards (20 pack)
  • Christmas gift wrap (single roll, 5m)
  • Tinsel (3m or closest)
  • Handcrafted/painted glass baubles (6 pack or closest)
  • Outdoor LED fairy/icicle lights (250 pack or closest)
  • Christmas crackers/bon bons (12 pack or closest)

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