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Hair straightener reviews


We ask a panel to test 15 popular hair straighteners, including GHD, Cloud Nine, and Silver Bullet.

Last updated: 19th June 2014

Claims like "silicone speed strips for faster straightening and increased shine" and "ceramic plates infused with tourmaline, generate negative ions and far infrared heat which seals in moisture and eliminates frizz" sound appealing. But is there any truth to them?

To separate the science from the fiction, we recruited 10 volunteers to trial 15 hair straighteners on clean, tangle-free, dry hair. Due to the extensive safety warnings and instructions accompanying each product, brand names could not be disguised.

Participants were asked to evaluate the straighteners for the following measures:

Directly-after-use evaluation

  • Effectiveness of straightening
  • Ease of use
  • Ease of manoeuvrability
  • Heat up speed
  • Temperature suitability
  • Time taken
  • Amount of "passes" through hair
  • Smoothness moving through hair

End-of-day evaluation

  • Duration of result
  • Likes and dislikes
  • Overall rating

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Criteria

We tested 15 products against 24 criteria - these are the top criteria according to our experts.

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