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How to buy a bargain TV in the EOFY sales

Deciphering product codes can help you get a television for less.

man looking at prices shopping for a tv
Last updated: 21 May 2025

TV testing at CHOICE is well underway for 2025, and while new models were announced in February, they only started arriving on retail shelves in late April. Some aren't even due to arrive until June and even July.

We've now entered the glorious run-out period. It's the annual clearance of last year's models where great savings on big-screen TVs can be had – provided you know what to look for.

TV technology and features don't tend to change as much as they used to from year to year, so you're unlikely to miss out on much by buying a slightly older model at a discount. 

Understanding TV model numbers and codes, and which companies keep their releases till later in the year, will help you walk into the store with confidence that you'll know what to buy, especially if you're looking to negotiate a better price.

When are new model TVs on sale?

Most of the latest 2025 Samsung and LG TVs were released in late April and early May. The number of TV types, sizes and models available will vary, with LG and Samsung selling the biggest range.

Sony is releasing fewer models this year, and a little later than LG and Samsung. Some of the 2024 range will continue to be available throughout 2025.

Hisense and TCL have a number of LED, mini-LED and QLED models in stores as of May as well. There's a good selection available if you're looking for more affordable options.

We still get asked about which Panasonic TV to buy and our answer is – none of them! The only place you should be seeing a Panasonic TV for sale is on Gumtree, as the company stopped selling TVs in Australia just before COVID broke out in early 2020.

New Zealand still has the latest Panasonic TVs available for Kiwi consumers and many of them are very good (we carry out testing for our sibling consumer organisation Consumer NZ).

How to get the best deal on a TV

It might be easier to convince someone on the shop floor that you won't be tricked into buying last year's TV without some serious discounting, but there's also the opportunity to drive a bargain with a local online retailer through the 'chat' feature commonly available on retail sites. 

Knowing which are this year's TVs and which are run-outs will help you bargain from a position of strength. 

JB old TVs filter

Some retailers are offering useful filters to help you find older models that may be cheaper.

Make sure the salesperson knows that the TV they're selling you may be the greatest, but it's not the latest.

When shopping online or visiting a store, arm yourself with the right information on model numbers, so you can quickly recognise the difference between a great buy and a good price for ageing stock.

The trick is to know which TVs are 2025 releases and which are from 2024 or earlier.

Using CHOICE reviews

In addition to new releases, our TV reviews also feature older models that are listed as discontinued. Models from 2024 or even 2023 may suddenly reappear in the EOFY sales at a drastically reduced price, and disappear just as quickly.

We keep discontinued models in our test for this very reason. You can see the results for older models by ticking the discontinued checkbox in the 'related products' tab on the left-hand side of the TVs review.

When shopping for a TV online, make sure your searches include the exact model name that's in our review as well as the size so you can determine the online retailer with the best price. 

Also, avoid simply clicking on a retailer on the first page of the search results, as shops that appear in the first few results often pay for the privilege of being at the top. 

Using a TV's product code

How do you find out the true release date of a TV? The secret is in the product code. Not only does it tell you the size and specifications of the TV, it also contains information on the year of release – if you know how to read it.

Major retailers will be promoting very good deals from May through to August, with the next big event being the Black Friday sales in November. But most of the bargain TVs will be 2024 models, with some very specific markdowns on 2025 TVs (mainly the most expensive models).

You may also find good deals for TVs that were released early in April that haven't been selling too well. Keep an eye out for 8K resolution models – though they normally have a large RRP (recommended retail price), they often drop to 'bargain' prices soon after release as consumers remain unmoved by 8K over 4K.

JB TV discount 2025

New models can also be discounted, with this 2025 LG 65QNED86A EVO on sale for $200 less than the recommended retail price even though it's only just been released..

Brand-by-brand guide to TV product codes

Tips for your new TV

TVs are getting smarter

One of the biggest changes we're seeing is an improvement not only to smart functionality, but also the ability to add new features to your TV through software updates. However, the improvements over the last couple of years have been minor, so don't avoid a bargain TV from 2024 as it should be just as smart as this year's TV.

Most TVs, for example, can interact with other smart devices on your home network, and with tech like Google Assistant or Amazon Alexa. They can answer queries about the weather, turn on your air conditioner, talk to your fridge and order more milk, and turn off the lights when you go to bed.

But ask yourself do you want and need smart TV features before you splash the cash.

TVs are getting brighter

There is a push to get the nit levels (screen brightness) up on TVs. Some argue that the less than ideal TV watching environment in many homes means more brightness is required to see all the content on a TV screen in a brightly lit room. 

When looking at a TV in a retail store, keep in mind how bright the room is and whether this is in any way comparable to your lounge room at home. Don't be swayed by the salesman highlighting the brightness of the TV – look at the picture and decide whether you can see all the detail in the bright and dark areas of the scene, as that's the main aspect to consider.

Streaming costs are increasing

Keep track of your streaming subscriptions as most have steadily increased monthly fees over the last few years. Signing up to try Stan, Disney+, Amazon Prime, Apple TV+ and Binge for a short window may sound great, but you could easily end up spending over $100 a month if you forget to cancel them.

resolution_chart

TV resolutions compared.

High-definition is (almost) dead

4K and UHD (ultra-high definition) is the most common resolution in new TVs. In fact, high-definition TVs are more or less extinct, save for a handful of budget, small-screen models (around 32- to 42-inches). 4K resolution uses 3440 x 2160 pixels. By contrast, a full HD TV has a resolution of 1920 x 1080 pixels.

But while 4K screens are the new norm, there's still plenty of standard definition (SD) and HD content available. Many older TV shows and movies haven't received the HD or 4K treatment and probably never will, for a variety of reasons.

What do all these numbers and letters mean?

  • Standard definition (SD) is the format you're watching when catching old reruns of 90s sitcoms like Friends. Most free to air stations broadcast in SD as well.
  • High definition (HD) is high-definition broadcast TV (TV shows made in the past few years) and Blu-ray movies on disc. Most networks have at least one high-definition channel.
  • 4K/UHD (Ultra High Definition) is the format used for the latest blockbuster movies streamed on Netflix or a 4K Blu-ray disc, which look great on a 65-inch or 85-inch display TV. Smaller TVs don't show the higher detail clearly.

The arrival of 8K TVs (four times resolution of 4K) hasn't had the same impact as HD and 4K. While it's true that an 8K TV can deliver even more detail, there's very little content that takes advantage of it. Most streaming services don't support it and 8K Blu-ray discs don't exist in the consumer space.

After the initial fanfare with TV companies hoping to convince you that you absolutely must have an 8K TV, things have calmed down, with only one or two of the highest priced TVs in each brand offering an 8K model.

Is your lounge room big enough for your big TV?

It's not just a question of will it fit. You should also consider the optimum viewing distance. Sitting too close to a big screen can be quite uncomfortable, while sitting to far from a small TV can ruin the viewing experience.

The ideal viewing distance for a 65-inch 4K TV – the most popular size in Australia – is 1.25 to 2.5 metres. If your room size forces you to sit closer, or if you really want a larger TV, then a 4K TV may be a good option to avoid that pixelation. Although remember, you'll need to be watching 4K video for the best quality picture – and for now, most content is still in HD or even SD.

High-definition allows a bit more flexibility. You can sit up to 2.4 metres away if you're watching HD video, even on a 4K TV. Check out our guide on how to measure and choose the right TV size for a detailed breakdown of matching the screen to your room.

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Instead we're funded by members who value expert reviews and independent product testing.

With no self-interest behind our advice, you don't just buy smarter, you get the answers that you need.

You know without hesitation what's safe for you and your family.

And you'll never be alone when something goes wrong or a business treats you unfairly.

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Stock images: Getty, unless otherwise stated.