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How to buy the best baby food

What's most important in your baby's meals?

jars full of pureed fruit

What should your baby eat at meal times?

Making the transition to solids for your baby can be an exciting (and inevitably messy) time. Decisions about what's safe, what's healthy and what your baby will actually swallow rather than spit back at you are front of mind.

While making food at home will be cheaper and you'll know exactly what's in it, buying commercially available baby food can be a sanity saver. The key is choosing wisely to make the most nutritious choice.

We compare 34 kids' cereals, including offerings from Kellogg's, Sanitarium, Nestlé and more in our kids' breakfast cereal reviews.

What to look for

Percentage of ingredients

Under Australian food labelling laws manufacturers must list ingredients on the label in descending order of weight, but they only need to declare the percentage of 'characterising' ingredients – the ones mentioned in the product name or pictured on the label. An ingredients list that shows the percentage of ingredients gives you a good idea of how much real food has been used, and whether it reflects the name – "pureed peaches" might actually be 15% apple.

Vitamin retention

Jars, cans and shelf-stable containers have the highest level of heat treatment and so have retained the lowest level of heat-sensitive vitamins. Chilled products with long shelf lives in the fridge are less treated, and chilled products with short shelf lives and products which must be kept frozen are the least heat treated (and the closest to making it yourself).

Added sugar

Check the ingredients list for added sugars (including honey and fruit juice concentrate which can act as a sweetener and isn't as nutrient-dense as whole fruit). If more than four percent (4g per 100g) sugars are added, the label must say it's 'sweetened'. Check the nutrition panel for sugar content per 100g.

Our baby snacks review exposes the added sugars in many supermarket products.


Dietitians have told CHOICE that babies don't need dessert. But if you must, look for products with no or minimal added sugars. 100% fruit purée mixed with natural yoghurt is a reasonable option.


Like sugar, salt is an unnecessary addition. The amount of salt baby foods can contain is limited – no more than 100mg of sodium per 100g in meat, veggie and fruit baby food, no more than 300mg per 100g for biscuits and no more than 350mg per 100g for rusks.  Check the nutrition panel for sodium content per 100g.

Thickeners and water

Sometimes maize starch or flour, rice, ground rice or rice flour are used as thickeners for aesthetic and texture reasons. They're safe and sometimes necessary, but water and thickeners can also take the place of more nutrient-dense ingredients. Babies need a high-nutrient diet, so the more real food in a product, the better. If fillers are used, check that they are low down on the ingredients list.


Vitamin C is often added to make up for losses in processing, and it acts as an antioxidant to prevent fats going rancid and fruit and veg turning brown. But food regulations mean you won't find additives such as preservatives, colours and flavours in any foods for babies under 12 months, so don't be swayed by claims of no added this or artificial that.


If you want a 100% organic product, look carefully at whether all or only some ingredients are certified organic.

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