Welcome to the new CHOICE website
We've put together a step-by-step guide to help you get started. For even more help with the site's new functionality try our Support and FAQ section, or call customer service on 1800 069 552 between 9am - 5pm AEST, Mon to Fri.
We guide you through your baby's transition to eating solids.
The guidelines for when to start your baby on solid foods – and just what those solid foods should be – are constantly changing. Thankfully, our experts are able to give you a reliable overview on what will work best for your baby, how you can tell when they're ready, and what choices you should make for the first "solid" spoonful. A hint for those who haven't done this before: it won't actually be solid. And you'll need a bath after.
Organix Pear, Apple & Raspberry
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Organic Bubs apple & cinnamon
Holle Mixed Fruits
Direct from the mouths of our baby and food experts, we give you advice you can trust. They've checked nutritional values, done tests on various feeding products, and even gone so far as to taste test the different baby foods themselves. We hear the apple puree is a particular favourite in our labs.
Nutrition, Food warnings and safety, Groceries, Packaging, labelling and advertising
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Everything you need to know about bottle feeding your baby.
Everything you need to know about breastfeeding your child.
From breast or bottle to baby's first solid foods.