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The Board has nine Directors elected by the voting membership. These Directors are elected to three-year terms, with three of the seats open for contest each year. In addition to these elected Directors, the Board can co-opt up to three additional Directors.

CHOICE is committed to ensuring that the Board has the right mix of skills to guide the organisation on behalf of voting members. Each year, the Board identifies the skills it believes are required, so that these can be used as a guide for voting members in the election of Directors.

As well as meeting the skills identified by the Board, Directors must be free from conflicts of interest, to ensure the organisation's continued independence from industry, business or government interests.

The Board Charter explains how the Board goes about its role as defined in the constitution.

  • Sandra Davey

    Sandra Davey Chair

    Sandra is an experienced digital and internet executive and is managing director of Product Space. Her love is coaching and helping organisations streamline their digital product practices to improve agility, innovation and product success. Increasingly she works with organisations unpacking the cultural, organisational and structural issues that impact an organisation's ability create value.

    Sandra's industry experience crosses telco/broadband, digital media, interactive TV, sport, libraries, industry associations and consumer advocacy.

    She served as a director and chair of the Australian Interactive Media Industry Association (AIMIA) during the 2000's and was one of the co-founders and inaugural directors of the Australian Domain Name Authority (auDA). For her contribution to the digital media industry, Sandra was inducted into AIMIA's Hall of Fame in 2015.

    She joined the Board of CHOICE in 2012 and was elected Chair in 2017. She chairs the Governance Committee and Investment Committee, and is a member of the Business Innovation Committee. Sandra also serves on the Marketing Advisory Committee to the Board of Bush Heritage Australia.

  • Bill Davidson

    Bill Davidson Deputy Chair

    Bill is CEO of the Worklink Group in Tropical North Queensland. Worklink provides support services to people experiencing mental health challenges, including employment services. Bill is committed to making a difference to people's lives by creating an environment that fosters positive impact at all times.

    Bill was Managing Director of Australian Hearing from 2013 to 2018. For the 4 years prior to that he was Managing Director of Job Futures Limited, now known as CoAct.

    He has extensive experience in the delivery of contracted, outsourced services here in Australia, and overseas in the UK and South East Asia. Bill was also the interim CEO of CHOICE in 2008 whilst we sought a new CEO. Bill is passionate about finding ways to provide fair competition and deliver a better deal for the Australian consumer.

    Bill served on the CHOICE Board from November 2006 until August 2008. Following the appointment of Nick Stace as CEO in February 2009, Bill was co-opted onto the Board in November 2009, and then elected to the Board in November 2010. He is Deputy Chair of the Board and member of the Finance, Risk & Audit and Business Innovation Committees.

  • Fiona Guthrie

    Fiona Guthrie

    Fiona has 30 years' experience in consumer advocacy, including a number of years on the executive of the Consumers Federation of Australia. Her main interest has been in advocating for people on low incomes or in vulnerable circumstances to get a fair go, particularly in the financial services marketplace.

    For the past nine years, Fiona has been the CEO of Financial Counselling Australia, the peak body for financial counsellors. She has held directorships on Energex Retail Pty Ltd, the Insurance Ombudsman Service and the Financial Ombudsman Service, and was previously chair of ASIC's Consumer Advisory Panel. Fiona is currently a member of the ACCC’s Consumer Consultative Committee, ASIC’s External Advisory Panel and the Australian Government Financial Literacy Board. Fiona holds a B.A., LLB and M.B.A.

    Fiona was made a member of the Order of Australia in 2017 for her work in social welfare and financial counselling.

    Fiona joined the Board in November 2015 and is a member of the Campaigns & Advocacy and Finance, Risk & Audit Committees.

  • Alexandra Kelly

    Alexandra Kelly

    Alexandra is Principal Solicitor at the Financial Rights Legal Centre, which operates the National Debt Helpline, Mob Strong, Debt Help and the Insurance Law Service. She is a member of the Law Council's Australian Consumer Law Committee and is the consumer representative on the Life Insurance Code Compliance Committee. She served on the Board of the Financial Counsellors of NSW from 2009 to 2012.

    Alexandra has considerable experience developing consumer rights in the financial services sector through lobbying, working with regulators and government, and raising public awareness of issues in the media and through online financial literacy campaigns. She brings to the CHOICE Board high-level legal expertise, extensive sectoral knowledge, and understanding of social enterprises.

    Alexandra holds a Bachelor of Laws (Hons) / Bachelor of Psychology and Master of Laws. She was appointed to the Board in 2017 and is a member of the Campaigns & Advocacy Committee.

  • Ben Naparstek

    Ben Naparstek

    Ben has almost a decade's experience managing cross-functional teams across content, marketing and emerging technologies.

    He's headed up online at SBS and served as the digital director of communications marketing firm Edelman, leading the Australian office's team of videographers, designers, UX experts, social curators, paid media specialists, programmers and producers.

    Ben has served as editor-in-chief of Fairfax Media's Good Weekend magazine and national current affairs magazine The Monthly. He's also been a contributor to The Financial Times and a collection of his journalism was published as In Conversation.

    Currently, Ben is Director of Audible Originals, overseeing original documentaries, dramas and series for Audible, the Australian arm of the world's largest seller and producer of downloadable audiobooks and spoken word entertainment.

    He has a BA/LLB (Hons) degrees from the University of Melbourne and is completing an Executive MSc of Technology Management at Columbia University.

  • Ben Heuston

    Ben Heuston

    Ben has almost a two decade's experience growing new businesses, brands and service lines inside orginisations that want to innovate.

    Ben has headed up digital, innovation or product teams in Media at Telstra, with Australia's largest magazine company and at the 30,000 member Copyright Agency where he stood up for creators. He is a former innovation consultant. 

    Currently, Ben is developing improved customer experiences for consumers at Westpac Bank, and mentoring at the Remarkable incubator funded by the Cerebral Palsy Alliance supporting disability start-ups. 

    He has an MBA from Cranfield University in the UK, is a Chartered Marketer, has a postgraduate diploma in Government and BA/LLB degrees from the University of Sydney.

  • Robert Southerton

    Robert Southerton

    Robert is an experienced professional in marketing, digital, analytics and statistics. He has a broad range of experience across IT, telecommunications, finance and biotechnology industries, having worked for companies including BT Financial Group, ING Direct and Unwired. He has a strong interest in data-driven decision making, and holds qualifications in statistics and operations research. He also holds a Foundations of Directorship qualification from the AICD, gained in 2015. Robert is currently the Managing Director and co-founder of Gondwana Genomics, an Australian biotechnology start-up exporting genetic technology developed in Eucalyptus.

    Robert joined the CHOICE Board in September 2014, and is a member of the Business Innovation, Finance, Risk & Audit and Governance Committees.

  • Anita Tang

    Anita Tang

    Anita has a strong background in public policy reform, having spent 12 years with the Cancer Council where she led the transformation of its advocacy work. Anita currently runs her own advocacy and campaigning consultancy working with a range of NGOs to bring about social change. Anita has also held senior roles in policy and advocacy at the Community Services Commissions and the Social Issues Committee of the NSW Legislative Council. She has completed the Leadership, Organizing and Action: Leading change program through Harvard University, as well as the Stanford Executive Program for Non-Profit Leaders. Anita has served on the Boards of the Council for Intellectual Disability NSW and the Intellectual Disability Rights Service. She currently serves on the Centre for Australian Progress Board.

    She is a long-standing member of CHOICE and while at the Cancer Council led a number of collaborative projects with CHOICE, including campaigns against junk food advertising to children and the regulation and eventual ban of commercial solariums.

    Anita joined the Board in March 2017 and is a member of the Campaigns & Advocacy Committee.

  • Helen Wiseman

    Helen Wiseman

    Helen is a Chartered Accountant, businesswoman and former KPMG tax partner with over 30 years business experience across a range of industries including manufacturing, distribution, foodservice, insurance, energy and natural resources.

    She is currently a founding director of Imalia, a for-purpose business established to empower women financially. Helen has 14 years of board directorship and audit committee experience on a number of not-for-profit and corporate boards, including Bidfood where she chairs the Audit and Risk Committee.

    She is also the Patron for SHINE for Kids. Helen is also a professional mentor through The Executive Connection. Helen has a strong interest in seeing women are adequately represented in consumer advocacy.

    Helen joined the CHOICE Board in November 2014 and is Chair of the Finance, Risk & Audit Committee and a member of the Investment Committee.

  • Jennifer Zanich

    Jennifer Zanich

    Jennifer is a senior corporate executive and start-up CEO with a strong entrepreneurial background. Jennifer spent 10 years in the US where she successfully started and funded several companies including SeeSaw Networks and Xumii (later acquired by Myriad Group) and was CEO of Wedgetail Communications and enterprise security company. She is also experienced in corporate operations, strategy and marketing, having spent eight years as Microsoft's Marketing Director in Australia and Asia Pacific. Jennifer has created and delivered 12 products into international markets.

    Currently, Jennifer is using her experience and skills to give back to the next generation of Entrepreneurs with her work at UNSW where she is raising a Founder Fund to invest in university led startups, creating an Angel Investment Group and developing an entrepreneurial ecosystem.

    Jennifer has more than 18 years as a non-executive director and is a Graduate of the Australian Institute of Company Directors.

    Jennifer is a strong advocate for the start-up community in Australia and is a member and participant in many committees and think tanks. Jennifer is sought after as a speaker on entrepreneurship and females in innovation.

    Jennifer was appointed to the Board of CHOICE in 2015 and is Chair of the Business Innovation Committee and a member of Campaigns & Advocacy Committee and Investment Committee. Jennifer also serves on the board of Jobhawk and as an advisor to Bullpen Capital, a US Venture Capital company.

Members and the Board

Join the Board

Each year, voting members are invited to nominate as a Director of the Board. The Board sets the nomination requirements, which usually include:

  • a nomination form that sets out the candidate's suitability for the role, signed by two other voting members
  • a 200-word candidate statement
  • a declaration of interests.

Candidates are considered by a Nominations Committee, which makes recommendations to the Board about information to be provided to voting members as part of the election process.

All voting members receive information on candidates and are able to vote online or request a paper ballot. The results are declared at the AGM in November of each year.

Become a voting member

Voting members are the custodians of the organisation whose role is similar to shareholders in a for-profit company. Voting members are consulted about any major changes to governance or strategy. They can vote in Board elections and on any changes to the organisation's constitution.

All voting members are invited to the Annual General Meeting in November, and can attend in person or via webcast. This includes and opportunity to put questions to the Chair, Directors and CEO.

Voting members also receive a short email briefing from the Chair after each Board meeting.


Anyone who is a member of CHOICE can apply to become a voting member.

There is no fee for voting membership but you must keep your CHOICE membership up to date.

Corporate or organisational CHOICE subscribers are not eligible to become voting members.

Applications for voting membership are reviewed by the CHOICE Board, which considers a range of factors including potential conflicts of interest. Applicants are informed of the Board's decision by email.

Download a voting member application form.