What brand of washing machine is best?
Washing machines perform an essential daily role for many of us – and it matters how effectively they get our clothes grunge-free, and how reliable they are.
Many of us associate a brand name with its performance and quality, but brand perception can change over time. The brands your parents trusted wouldn't necessarily be the same ones you should trust today.
CHOICE has tested around 200 washing machine models over the past four years in our labs, covering much of the $700 million annual market in Australia. We see great washers, as well as some lemons.
Occasionally, you might need to know about a washing machine model that we haven't tested. To this end, CHOICE has created Best Brand to help guide you when choosing a product – with the knowledge that not only has the brand performed well overall in our lab testing throughout the year, but it's also well regarded by CHOICE members for customer satisfaction and reliability.
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How is the Best Brand calculated?
The Best Brand Washing machine is based on our test results for washing machines over the past 48 months, as well as customer satisfaction and reliability information submitted by CHOICE members on their experiences with the brand.
So which washing machine brand is currently making great products, but also doing the right thing by their customers if something goes wrong?
How we get the data
We calculate a brand's reliability score and owner rating based on our survey of 9415 CHOICE members in 2017.
- Average test score – 40%
- Brand reliability – 30%
- Customer satisfaction – 20%
- Recommended ratio – 10%
About the scores
Average test score
Measures the average score for all models tested in the CHOICE labs for each brand. Our testers assess dirt removal, rinse performance (how well the washer removes detergent), water efficiency, spin efficiency (how much water it removes from the load, meaning it takes less time to dry) and gentleness (how rough on your clothes the washing action is).
Our CHOICE customer insights team asked several thousand members in the annual CHOICE survey about whether they've run into any problems with their washing machine in the last 12 months. For the reliability scores differences of 3% or more between brands are significant.
Our survey also asks how satisfied members are with their washing machine. So even if a washing machine has a fault after six months, it's still possible for it to have a high satisfaction score – perhaps the company has customer service that goes beyond expectations, or the product is simply too good, despite some performance quirks.
Calculates the percentage of the washing machines that CHOICE recommends for each brand. The greater number of models that earn a recommendation, the higher the recommended ratio score.