01.Not quite like mother made
In brief
- Some supermarket cakes contain more than 20 additives. These can be used by manufacturers to disguise poor quality ingredients.
- While most additives in cakes appear to be safe, health concerns have been raised about some.
Make a cake at home and you’re unlikely to use more than about six ingredients – butter, eggs, sugar, flour, milk and maybe chocolate, coconut or some fruit. But if you look at the ingredients listed on a cake from the supermarket you might find 40 or more, many of them chemicals you certainly wouldn’t use at home. Worse, they’re likely to include artificial colours that recent research suggests could be linked to hyperactivity in children.
What’s in supermarket cakes?
We bought as many different cakes as we could find in Coles and Woolworths stores in Sydney – 97 cakes in total. We then checked the labels and found plenty of ingredients that wouldn’t go into a cake you made yourself, such as egg powder, milk solids, potato or tapioca starch, palm oil, maltodextrin and dextrose. Some of the cakes contained whole eggs and even a little real butter, but nearly all of them included additives identified by numbers.
While a small number of additives in the diet isn’t a problem for most people – and we couldn’t enjoy the convenience of processed foods without them – health and safety concerns have been raised with some of them. Furthermore, additives enable manufacturers to use cheaper ingredients, such as palm oil instead of butter and apple instead of raspberries in jam filling.
The verdict on additives
The Results table gives the average number of additives for each brand (there were too many cakes to list them all).
- Only one cake, Cottage Cakes Banana Cake, contained no additives other than baking powder.
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Woolworths Bakehouse Sponge Iced and Fresh Cream Filled topped our list with 27 additives, while Top Taste Rollettes Choc and Woolworths Bakehouse Sponge Single Birthday Fresh Cream both came a close second with 26.
- We found eight brands to recommend, which average fewer than 10 additives.
2 May 2008
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We look at the latest research into additives that health questions have been raised about - and give CHOICE’s verdict on which ones you’d do best to avoid.
20 Jan 2009
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Food labelling can be a minefield of confusion and misinformation. Labelling legislation offers some relief, but often isn't sufficiently enforced.
19 Sep 2008
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A colour-coded traffic lights system, first developed by the UK Food Standards Agency, has been suggested as a more useful tool for helping consumers to make healthier food choices.
22 Jan 2007
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Plenty of everyday products from the supermarket can be just as fattening as fast food. Often they’re aimed at kids, and even promoted as healthy.