And the winner is...
Learn more

01.And the winner is...

Best example of a copycat package that most mimics its branded equivalent:

Coles-Sunscreen-and-Cancer-Council-SunscreenColes Sunscreen Lotion

Over 1000 people voted, and the result was overwhelming: 72% of voters said the Coles version of the Cancer Council's sunscreen is the most obvious copycat.  

The Coles sunscreen lotion uses colours, shapes and fonts that are very similar to the Cancer Council’s sunscreen.

Runner up in the poll was the Woolworths Rippled Wholegrain Chips – a product with striking similarities to Grain Waves. This product received 13% of the vote.

Take a look at some of other examples of copycat packaging in the gallery below. Click the information icon for descriptions.



Sign up to our free

Receive FREE email updates of our latest tests, consumer news and CHOICE marketing promotions.


Help us campaign for a fairer supermarket sector

Become a CHOICE campaign supporter to receive updates about CHOICE tests, reviews, and promotions.

Your say - Choice voice

Make a Comment

Members – Sign in on the top right to contribute to comments