01.And the winner is...
Best example of a copycat package that most mimics its branded equivalent:
Coles Sunscreen Lotion
Over 1000 people voted, and the result was overwhelming: 72% of voters said the Coles version of the Cancer Council's sunscreen is the most obvious copycat.
The Coles sunscreen lotion uses colours, shapes and fonts that are very similar to the Cancer Council’s sunscreen.
Runner up in the poll was the Woolworths Rippled Wholegrain Chips – a product with striking similarities to Grain Waves. This product received 13% of the vote.
Take a look at some of other examples of copycat packaging in the gallery below. Click the information icon for descriptions.