Free range eggs

What does 'free range' really mean, and are consumers being misled?
 
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  • Updated:30 May 2012
  • Author:Rachel Clemons
  • rateraterateraterate: Member rating
 

01 .Introduction

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There's no official national standard for free range eggs, and the label on your carton can have any number of meanings depending on the producer. 

Without an official standard for free range products, consumers are at real risk of being misled by businesses wanting to cash in on the premium that a free range product attracts. 

In this article:

The free range egg business is booming. It has 39% of the egg market in value, and free range eggs experienced the most growth in that category in the past year, according to Retail World Grocery Guide 2012.

The free range label also attracts a price premium over cage and barn eggs. In our survey of CHOICE members, the vast majority of respondents said that it’s essential or important to them that the eggs they buy are free range and that they’re willing to pay extra for the label. But are they getting what they’re paying for?

For more information about organic and free range eggs, see Food and drink.


Existing free range standards

Certification standards are set by a range of industry bodies including the Australian Egg Corporation Ltd (AECL, the group which represents most egg producers), Free Range Egg and Poultry Australia (FREPA) and the Free Range Farmers Association Victoria (FRFA) and animal welfare organisations such as the RSPCA and Humane Society International. Most organic certification standards also address free range conditions. 

The detail and requirements of each standard vary, however, which means that consumers may not be getting what they expect (see Standards compared). In particular, the maximum outdoor stocking densities allowed under each standard are diverse and the issue is controversial. See animal welfare for details.

There have been numerous instances of misuse of the 'free range' label in recent history:

  • 2009: analysis of AECL data by NSW Greens MP John Kaye indicated that as many as one in six eggs sold as 'free range' were laid by caged or barn hens. 
  • 2011: the Federal Court penalised a West Australian wholesaler for falsely labelling cage eggs as 'free range'. 
  • 2012: the ACCC launched court proceedings against a South Australian egg supplier, claiming that a substantial proportion of its ‘free range’ labelled eggs were from caged hens. 

Our survey

In April we invited CHOICE members who are responsible for buying or choosing the food in their household to answer a number of questions about free range foods and labelling. The survey was completed by 900 people.

  • For 60% of our respondents, it’s ‘essential’ the eggs they buy are free range, while a further 25% say it’s ‘important’. 
  • For 85% of free range buyers, animal welfare considerations are among the reasons for their choice.
  • A surprising 43% of our respondents rely solely on the words ‘free range’ on the pack to assure them that a product is free range – more so than the logo of a certification body (11%) or a logo and the words 'free range' combined (28%). 
  • More than half our respondents (52%) told us they’re willing to pay $3-$5 more per per dozen for free range rather than cage eggs.

Our results highlight how important getting the real deal when buying free range is to consumers.

For a more extensive summary of our survey results, see our Free Range Key Findings Report (pdf).

Tips for buying free range

If you want to ensure that the free range eggs you buy meet your expectations:

  • inform yourself about the free range standards behind the certifying bodies so you know exactly how eggs stamped with their logo have been produced, and
  • check the packaging or producer websites of the eggs you buy for information about their standards – some go beyond the minimum requirements of their certifying body.

CHOICE verdict

Consumers should have confidence in free range labelling. In the absence of the federal government taking the lead on introducing a nationally consistent approach to free range, CHOICE wants a Standards Australia process involving consultation with a range of stakeholders including industry, animal welfare and consumer groups.

 
 

 

For 85% of free range buyers, animal welfare considerations are among the reasons for their choice.

So it’s not surprising that, for our survey respondents, the meaning of ‘free range’ strongly relates to the freedom of birds to move around and access the outdoors. According to our respondents, free range means:

  • birds are never confined in cages (69% of respondents)
  • birds have more space as a maximum number of birds is allowed outdoor per hectare (66%) and/or,
  • birds have easy access to pasture (65%).

Unfortunately, images of contented, clucking chooks flapping their wings, dust bathing, socialising and roaming around open green pastures aren’t always the reality.

Stocking density confusion

The Model Code of Practice for the Welfare of Animals: Domestic Poultry is the voluntary national standard, and designates a maximum outdoor stocking density of 1,500 birds per hectare for free range layer hens.

It states that a proportionately higher stocking density for meat hens than for layers may be used, and goes on to say that "any higher bird density is acceptable only where regular rotation of birds onto fresh range areas occurs and close management isundertaken which provides some continuing fodder cover".

Whether or not this final clause relates specifically to meat hens, or to both meat and layer hens, is open to the interpretation of state and territory governments.

For example, NSW told us its interpretation is that it applies to birds in both egg and meat production systems. Queensland, on the other hand, says its understanding is that the clause is only applicable to meat chickens. It's not surprising then that Queensland is the only state with a legislated maximum outdoor stocking density for free range which is set at 1500 birds per hectare, in line with the Code of Practice.

The maximum number of birds allowed in outdoor spaces can differ enormously under the various free range standards. Examples include:

  • 750 birds per hectare - Free Range Farmers Association's (Vic) 
  • 1,500 or 2,500 birds per hectare (if the outdoor system has a fixed range area or rotational range access respectively) - RSPCA
  • 20,000 birds per hectare - as proposed by the Australian Egg Corporation Ltd (AECL). This is a 13-fold increase on the Model Code of Practice's 1,500 hens per hectare. 
See Standards compared for more information.

According to AECL, 29% of free range egg production in Australia stock at densities higher than 20,000 hens per hectare.

Which stocking density is best?

In arguing for an increase to 20,000 birds per hectare, AECL cites research conducted by the Scottish Agricultural College which shows that densities greater than the equivalent of 20,000 birds per hectare “impose some constraint of free expression of behaviour.”

What’s not highlighted is that this isolated 2006 study looked at behavioural responses to different indoor floor space allowances in small groups of just five or six hens.

The College told CHOICE that this density wouldn’t necessarily be suitable outdoors, “where birds are more likely to spread out when foraging, and where droppings and thus parasite and nitrogen loads etc would have to be taken into consideration.”

AECL also refers to a survey of over 5000 consumers which it commissioned, which asked about acceptance of varying outdoor stocking densities based on visual representations of these densities. It reported community acceptance of a wide range of free range outdoor stocking densities from less than 500 to more than 25,000 hens per hectare.

In our survey, we asked consumers what they’d consider to be a reasonable maximum outdoor stocking density for free range egg laying hens. 

  • Less than 1% of respondents supported 20,000 birds per hectare
  • Stocking densities at the lower end of the scale were more popular (1,500 and 750 birds per hectare were nominated by 16% and 12% of respondents respectively)
  • However 65% of respondents said they didn’t know. 

For more details see our Free Range Key Findings Report (pdf).

This reinforces our opinion that a maximum stocking density shouldn’t be predominantly based on consumer research, but rather on a broader body of relevant independent, scientific research in conjunction with consumer research.

STANDARDS COMPARED
CRITERION Model Code of Practice
for the Welfare of Animals:
Domestic Poultry 4th Ed
Australian
Certified
Organic (ACO)*
AECL Egg
Corp
Assured
Free Range Egg & Poultry
Australia Ltd (FREPA)
Is it a requirement of this
standard that hens have
ready daylight access
to the outdoors?
Maximum stocking
density – outdoors
(birds/hectare)
1500 (A) 1000 (C) Not specified
Maximum stocking
density – indoors
(birds/square metre)
30kg/m2
(approx.
18 birds/m2)
(B)
16kg/m2 (approx. 9 birds/m2) (B). Maximum 1500 birds/enclosure 30kg/m2 (approx. 18 birds/m2) (B) 10 (maximum 1000 birds/ enclosure), 9 (max 2000 birds), 8 (max 3000 birds), 7 (max 4000 birds), 6 (more than 4000 birds)
Is beak trimming
prohibited?
 
STANDARDS COMPARED (continued)
CRITERION Free Range
Farmers
Association
Inc (Vic)
Free Range Poultry
Association of QLD Inc
Humane
Choice
RSPCA Approved
Farming
Is it a requirement of this standard that hens have ready daylight access to the outdoors? (D)
Maximum stocking
density – outdoors
(birds/hectare)
750 1000 1500 1500 (in outdoor systems with no rotational range management strategies, i.e. a fixed range area); 2500 (where approved, for systems with rotational range access)
Maximum stocking
density – indoors
(birds/m2)
15 kg/m2 (approx.
9 birds/m2) (B).
Maximum 1000
birds/enclosure
7.
Maximum 2500
birds/enclosure
5 9 (for sheds with raised floor area); 7 (for sheds without). Maximum 5000 birds/enclosure
Is beak trimming prohibited?
 
TABLE NOTES
* A number of organic certification bodies certify eggs. We’ve included ACO here as a point of reference.
(A) This is the maximum specified for layer hens. For meat chickens a proportionately higher stocking density than for layers may be used. A subclause reads: “Any higher bird density is acceptable only where regular rotation of birds onto fresh range areas occurs and close management is undertaken which provides some continuing fodder cover.” The interpretation of whether this statement applies to meat chickens only, or both meat and layer hens, is a matter for the state and territory governments.
(B) To convert kg/m2 to birds/m2, an average body weight of mature laying hens of 1.7kg has been used.
(C) AECL has proposed 20,000 under a new certification trademark that is currently before the ACCC for approval.
(D) RSPCA Standards do not require that hens have access to a range area. However, where they do, additional Standards must be met including the requirement that all birds must have access to the range for a minimum of 8 hours per day once they are reasonably feathered.

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