Battle of the brands

How do the supermarket brands compare with the market leaders for taste, nutrition and value for money?
 
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03.Taste test results

 

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NUTRIENTS PER 100g
Food item Taste score (%) * Energy (kj) Total fat (g) Saturated fat (g) Sodium (mg) Sugars (g) Price per 100g ($) Packet size (g)
CANNED TUNA
John West Tuna in Brine (A) 37 460 0.9 0.4 400 <1.0 1.15 425
Aldi Portview Tuna Chunks in Brine 23 463 0.8 0.3 453 <1.0 0.48 425
Woolworths Select Tuna Chunks in Brine 20 460 1.4 0.6 500 0 1.03 425
Coles Tuna Chunks in Brine 17 443 0.4 0.2 305 0.1 0.77 425
Woolworths Home Brand Tuna Chunks in Brine 10 460 0.5 0.5 590 0 0.45 425
Coles Smart Buy Tuna Chunks in Brine 3 443 <1.0 <1.0 400 <1.0 0.45 425
ICE-CREAM
Woolworths Home Brand Vanilla 33 849 10.5 6.4 80 16.1 0.11/100mL 2000
Bulla Vanilla (A) 23 819 10.2 6.6 65 22.1 0.31/100mL 2000
Aldi Milfina Vanilla 17 844 10.4 6.8 35 14.3 0.11/100mL 2000
Coles Vanilla 17 822 10.5 7.4 55 20.0 0.21/100mL 2000
Coles Smart Buy Vanilla Ice Confection 10 869 10.3 5.5 68 17.2 0.11/100mL 2000
CEREAL - CORN FLAKES
Kellogg's Corn flakes (A) 37 1580 0.2 <0.1 680 7.9 0.64 775
Woolworths Home Brand Corn flakes 30 1530 0.4 0.1 780 9.0 0.40 500
Aldi GoldenVale Corn flakes 20 1530 0.4 0.1 780 9.3 0.40 500
Coles Corn flakes 17 1530 0.4 0.1 780 9.0 0.56 500
Coles Smart Buy Corn flakes 7 1640 1.5 1.1 765 10.3 0.38 520
PASTA - PENNE
Woolworths Organic Pasta Penne 30 1468 1.5 <1.0 3 3.6 0.46 500
Woolworths Home Brand Ribbed Penne (B) 27 642 0.9 0.1 25 0.8 0.12 500
Coles Penne 100% Durum Wheat 20 1489 2.2 0.4 6 1.4 0.26 500
San Remo Pasta Penne no. 18 (A) 20 1520 1.5 0.5 30 0.6 0.45 500
Aldi Remano Penne 100% Durum Wheat Semolina 13 1560 1.5 <1.0 5 3.0 0.20 500
Coles Smart Buy Penne 13 1523 1.8 <1.0 5 < 1.0 0.12 500
PASTA SAUCE, NAPOLETANA
Coles Napoletana 43 363 5.7 1.2 474 5.3 0.58 500
Dolmio Traditional Recipe Classic Tomato (A) 30 288 1.3 0.2 495 8.6 0.47 550
Aldi Remano Pasta Sauce Traditional 17 228 0.9 0.1 410 6.9 0.32 500
Woolworths Home Brand Chunky Pasta Sauce with Onion and Garlic 13 215 0.7 0.1 250 7.2 0.28 700
Coles Smart Buy Pasta Sauce 0 190 0.1 <0.01 384 5.9 0.32 500
BAKED BEANS IN TOMATO SAUCE
Aldi Corale Baked Beans in Tomato Sauce 37 389 0.6 0.1 390 5.5 0.16 425
Coles Baked Beans in Tomato Sauce 33 363 0.6 0.1 260 4.7 0.28 425
Woolworths Home Brand Baked Beans in Tomato Sauce 23 370 <1.0 <1.0 450 6.2 0.16 420
Coles Smart Buy Baked Beans in Tomato Sauce 10 420 <1.0 <1.0 400 6.7 0.17 400
Heinz Baked Beans (A) 7 380 0.5 0.1 360 4.4 0.40 420
CHEESE - BLOCK/CHEDDAR
Woolworths Home Brand Tasty Cheddar 40 1715 35.2 23.9 635 0.1 0.80 500
Coles Extra Tasty Cheddar 27 1700 33.7 21.4 610 < 1.0 1.26 500
Woolworths Select Tasty Cheddar 13 1700 33.7 24.2 610 < 1.0 1.30 500
Mainland Tasty (A) 13 1760 36.8 25.9 668 0 1.44 500
Aldi Westacre Australian Tasty 10 1680 33.3 21.7 587 < 1.0 0.80 500
Coles Smart Buy Tasty Cheddar 7 1700 33.7 21.4 610 < 1.0 0.80 500
PEACH SLICES, CANNED
Woolworths Home Brand Peach Slices in Syrup 33 255 0.1 <0.1 3 12.7 0.18 825
Woolworths Select Peach Slices in Fruit Juice 20 230 <0.1 0.01 5 11.9 0.36 820
Coles Smart Buy Peach Slices in Syrup 13 328 0.1 0 <5 18.5 0.18 825
Coles Peach Slices in Fruit Juice 13 206 0.1 <0.1 8 8.7 0.36 825
SPC Peach Slices in Juice (A) 13 250 0.1 <0.1 8 10.7 0.43 825
Aldi Sweet Valley Peach Slices in Juice 10 211 0.2 0.1 12 10.8 0.24 825
BISCUITS, TIM TAM-STYLE
Coles Chocolate Surrenders 33 2140 24.1 18.3 130 43 1.30 200
Arnotts Tim Tam (A) 33 2160 27 13.3 170 45 1.45 200
Aldi Belmont Biscuit Co. Just Heavenly 30 2200 28.2 20.7 142 36.3 0.90 200
Woolworths Home Brand Triple Choc Biscuits 3 2120 24.2 18.3 205 42.8 0.80 200
Woolworths Select Chocolate Sandwich 3 2090 25.5 18.1 200 42.9 1.20 200
HAM
Woolworths Select Double Smoked Leg Ham 97% Fat Free 40 455 2.9 1.1 1010 1.2 3.55 100
Coles Sliced Smoked Ham 97% Fat Free 33 409 1.9 < 1.0 1160 < 1.0 3.49 100
Aldi Courtway Leg Ham 97% Fat Free 13 435 2.9 1.9 860 1.3 2.00 200
Primo Premium Leg Ham 97% Fat Free (A) 13 389 2.8 1.1 1200 < 1.0 3.95 100
Food item Taste score (%) * Energy (kj) Total fat (g) Saturated fat (g) Sodium (mg) Sugars (g) Price per 100g ($) Packet size (g)


Using the table

Nutrients are based on information on the label. Traffic light criteria are based on the latest nutrition recommendations and dietary guidelines established by government health experts in Australia and internationally. Fat (g/100g) green ≤3, orange 3.1-19.9, red ≥20. Saturated fat (g/100g) green ≤1.5, orange 1.6-4.9, red ≥5. Sodium (mg/100g) green ≤120, orange 121-599, red ≥600. Sugars (g/100g) green ≤5, orange 5.1-14.9, red ≥15.

Prices are based on our price survey of the listed products carried out in Sydney supermarkets on the same day in August 2010. Non-special prices of the same or closest pack sizes were recorded, but as pack sizes can vary we’ve shown the price per 100g for comparison purposes.

Table notes

* Based on responses to the question, “Of the products you have tasted, which would you be most likely to buy?”

(A) The premium brand in the category.

(B) Nutritional information is per 100g cooked. All other pasta is based on dry weight.

How we test

Nutritional analysis We record the energy, total fat, saturated fat, sodium and sugar content of each product, which is taken from the nutritional information panel.

Taste test CHOICE sent out a request to members to take part in an in-house taste test. We were inundated with expressions of interest and selected 30 members to come to CHOICE and be part of our taste test panel. All up, our taste panellists tasted 26 samples of ham, biscuits, cheese, canned peaches and baked beans. The taste test was a great success and CHOICE is keen to continue getting members involved. The remaining products (canned tuna, ice-cream, cornflakes, penne pasta and pasta sauce) were tasted by a panel of 30 CHOICE staff members.

We select the premium brands based on which has the greatest market share according to Retail World’s 2009 Annual Report. Where necessary, foods are prepared according to packet instructions, then presented on plain plates with no brand identification. Panellists consider the overall taste of each product and give it an overall rating based on which one they would be most likely to purchase.

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