Woolworths slammed for selling "baby juice"

The Bebi fruit drink range claims to be the world’s first infant suitable beverage.
 
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01.Woolworths under fire

baby-juice-lead

Woolworths is under fire from parents for stocking a juice drink that claims to be suitable for babies six months and up.

Update: 

Woolworths have now released a statement (Friday 23rd November) stating: 

Last week a customer contacted us regarding their concerns about Bebi's advice about the suitability of juice for infants. We undertook to look into these concerns, and we've consulted our in-house nutritionist and discussed the ranging of this product.

What is clear is that there is widespread debate about the suitability of a juice product made specifically for infants. Given this, we've listened to our concerned customers and made the decision to delist the Bebi® organic White Grape fruit drink and Bebi® organic Apple and Banana fruit drink from our range and it will come off our shelves over coming weeks.


Earlier:

The Bebi fruit drink range claims to be the world’s first infant suitable beverage, and is marketed as being suitable for infants from six months. The bottle the juice is sold in comes with a teat, just like a baby’s bottle.

Midwife and mother Jessica Williams has started a petition at Change.org calling for Woolworths (which currently appears to be the only stockist)  to stop selling the drink.

Williams says  “Parents should be able to choose what to feed their babies, but calling these drinks safe is misleading, and a lot parents will be confused into thinking they’re perfectly healthy. I know this will happen because I see it all the time at work.”

Even if it’s diluted, fruit juice contains natural sugars which can lead to tooth decay. Tooth decay causes pain, sleeping problems and may stop children from reaching a healthy weight.

Dr James Best, GP and author of the upcoming book Kidsense says  “To market this sort of product for babies sets them up for bad dietary habits and is simply irresponsible. Drinks containing sugar, including juice, are not needed by small children. It is far healthier for children to have fruit rather than fruit juice. Not only does the sugar in the drinks contribute to childhood obesity, but there are serious and common dental decay problems.

According to the current dietary guidelines, breast milk or infant formula should be the main drink for children under 12 months old. For toddlers and older children water is the best drink.

Read more about what to look out for and what to avoid when it comes to feeding your babies and kids.


 
 

 

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