Optus customers can terminate plans due to misleading ad

An Optus ad earlier this year misled viewers by saying that there was minimal difference in coverage between Optus and Telstra
 
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01.Optus ad campaign misled viewers

optus customers who entered into a post-paid plan after 26 January and new customers up until 16 May will be given the option of cancelling their plans due to a misleading ad

Optus customers who entered into a post-paid plan after 26 January and new customers who sign up until 16 May will be given the option of cancelling their plans due to a misleading ad. This follows a ruling by the Supreme Court of Victoria

Earlier this year Optus ran an ad on TV  which was found to contravene Australian Consumer Law. 

The ad, which ran in in January and February over 24 days,  was deemed to be misleading as it conveyed the impression that there was little difference between the national coverage of the Optus and Telstra mobile networks. Earlier this year the court ruled that Optus had represented its network coverage as only about 1% less than Telstra's, by saying that it covered 98.5%  of the Australian land mass while Telstra covered 99.3%.

In reality, Telstra’s geographic coverage is approximately 30.6% while Optus’ is only 12.6% of Australia. Optus’ claims were in reference to the percentage of the population covered by the two networks, not geographic coverage.

Affected Optus customers will be sent a letter informing them of their right to cancel. 

 
 

 

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