Aldi's broken promises

Aldi was Australia’s first supermarket to introduce uniform national pricing, but the supermarket hasn’t been playing fair.
 
Learn more
 
 
 
 
 

01.To exclude or not to exclude

In 2008 Aldi was the first supermarket to introduce uniform pricing across its Australian stores. Despite promising, “from Rosehill to Rutherford, Bundaberg to Ballarat, you’ll pay the same low prices on groceries in every Aldi”, CHOICE has found discrepancies in sale item prices.

Aldi’s policy states that uniform pricing exists for all groceries, excluding fresh fruit, vegetables and regional bakery lines. No mention is made of special buys, which can range from televisions to clothing. When CHOICE visited several stores, discounts on special buys varied widely, with higher prices found in some areas. Items that were full price in Warringah, NSW were half off in Maroubra Junction, NSW. Others, reduced in Marrickville, NSW, were not discounted in Maroubra Junction, NSW.

When CHOICE contacted Aldi, a spokesperson revealed that special buys were exempt from the national pricing policy. “The policy refers to groceries, and special buys are not part of the grocery range. That has been the case since the introduction of the policy in 2008. But we’re happy to hear feedback if people are confused - they can contact us directly at our Minchinbury head office on (02) 9675 9000.”

CHOICE believes that as Aldi identifies itself as a grocery retailer, consumers may not differentiate between grocery items and special buys. As such, their policies must specify all exclusions to avoid misleading consumers.

If you’ve had issues with another retailer’s broken promises, tell us about it in the comments section.

 

 
 

 

Sign up to our free
e-Newsletter

Receive FREE email updates of our latest tests, consumer news and CHOICE marketing promotions.

 
Your say - Choice voice

Make a Comment

Members – Sign in on the top right to contribute to comments