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When CHOICE contacted Aldi, a spokesperson revealed that special buys were exempt from the national pricing policy. “The policy refers to groceries, and special buys are not part of the grocery range. That has been the case since the introduction of the policy in 2008. But we’re happy to hear feedback if people are confused - they can contact us directly at our Minchinbury head office on (02) 9675 9000.”
CHOICE believes that as Aldi identifies itself as a grocery retailer, consumers may not differentiate between grocery items and special buys. As such, their policies must specify all exclusions to avoid misleading consumers.
If you’ve had issues with another retailer’s broken promises, tell us about it in the comments section.
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