Daily intake percentage labels discredited

A new report finds the front-of-pack labelling system is too confusing for consumers to understand.
 
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  • Updated:28 Nov 2011
 

04.Summary: %DI guides vs traffic light labelling

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The current %DI labelling system:

  • Is not standardised, which means consumers who attempt to compare products using the %DI system may be comparing products with serving sizes ranging between 50g and 500g.
  • Is voluntary and therefore not visible on similar products in the same category. 
  • Allows one product to recommend a serving size substantially different to that of a similar product.  Of 28 product types, only one had zero variance. 

A traffic light system would:

  • Be based on a 100g or 100ml of products, which means consumers could compare products with ease.
  • Interpret the nutritional information and translate it into traffic light representations which can be easily understood at a glance.
  • Be consistent with the recommendations of the expert panel that reviewed food labelling.


 

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