Daily intake percentage labels discredited

A new report finds the front-of-pack labelling system is too confusing for consumers to understand.
Learn more
  • Updated:28 Nov 2011

04.Summary: %DI guides vs traffic light labelling


The current %DI labelling system:

  • Is not standardised, which means consumers who attempt to compare products using the %DI system may be comparing products with serving sizes ranging between 50g and 500g.
  • Is voluntary and therefore not visible on similar products in the same category. 
  • Allows one product to recommend a serving size substantially different to that of a similar product.  Of 28 product types, only one had zero variance. 

A traffic light system would:

  • Be based on a 100g or 100ml of products, which means consumers could compare products with ease.
  • Interpret the nutritional information and translate it into traffic light representations which can be easily understood at a glance.
  • Be consistent with the recommendations of the expert panel that reviewed food labelling.


Sign up to our free

Receive FREE email updates of our latest tests, consumer news and CHOICE marketing promotions.

Your say - Choice voice

Make a Comment

Members – Sign in on the top right to contribute to comments