01.iPhone 5c not so cheap
A number crunch by CHOICE using the prices available on Apple's Australian and American websites show that, after excluding GST, Australian consumers will be paying up to 14% more for the new iPhone 5s and iPhone 5c.
The iPhone 5c, the so-called cheap option, will cost Australians AU$739 for the 16GB version and Americans just US$549. After removing the GST from the Australian price and converting the American price to Australian dollars, Australians will pay just under $82, or 14%, more than Americans.
Apple’s price discrimination against Australian consumers flies in the face of the recommendations of Federal Parliament’s inquiry into IT pricing, which delivered a clear blueprint to reduce the digital price discrimination faced by Australian consumers in July this year.
CHOICE is particularly disappointed considering that our research into IT pricing actually showed that Apple performed quite well for its hardware products. While iTunes products were around 50% more, Apple's iPads, MacBooks etc were more or less at parity after excluding the GST.
Appearing at the public hearing of the IT pricing inquiry earlier this year, Apple blamed the record companies for their high iTunes prices in Australia. However that is no excuse for their pricing for the latest iPhones.
CHOICE believes that in an international marketplace, Australians should be treated as any other consumers. If you agree, you can help our campaign by signing up as a campaign supporter