Zoya Sheftalovich

Seasoned journalist Zoya is a consumer issues specialist.
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  • Updated:8 Mar 2013

01.Zoya Sheftalovich's bio


Name: Zoya Sheftalovich

Job title: Journalist

Experience/expertise: I have been working as a journalist for the better part of a decade, and have spent the last two years at CHOICE. I am a generalist journalist with a particular interest in supermarket practices, unfair contracts, consumer legal issues, and false and misleading advertising practices.

Tell us about your role at CHOICE: I coordinate The Checkout, or news, section of CHOICE Magazine. I also conduct longer-form investigations. I’ve recently worked on a multi-part story into supermarket practices in Australia and explored contraceptive options currently available on the market, and conducted a blind user trial into cheap, moderate and expensive products to determine whether you get what you pay for.

The weirdest product I’ve recently tested is: underpants. There’s something just a little bit awkward about buying a whole shopping basket full of mens' undies.



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