Who is CHOICE?

The Independent Voice

CHOICE is a trusted voice working for consumers.

CHOICE is an independent publisher of consumer information
Public face of the Australian Consumers’ Association (ACA)
Conducts rigorous and scientific product reviews
Provides independent advice across a range of goods and services
Provides proactive consumer advocacy
A community of consumers with over 160,000 members

CHOICE is the number one advocate of consumer rights in Australia. As the public face of the Australian Consumers’ Association (ACA) CHOICE is a completely self funded body that is committed to providing consumers with advocacy and advice

Members receive independent and expert advice on the products and services they encounter every day, while the community at large benefits from vocal and active campaigns that champion consumer rights.

Driven by integrity and independence, CHOICE provides its members with rigorous and scientific reviews of the products and services they encounter on a day to day basis. As the number of products and services battling for attention continues to grow, an independent voice able to provide unbiased advice is more important than ever. CHOICE provides that voice.

CHOICE is an active advocacy group that is constantly agitating government and industry groups to ensure the rights of consumers are being protected. CHOICE campaigns against unjust policies and practices on behalf of all consumers.

As a not for profit organisation, CHOICE is governed by an elected Board that oversees the management team directly responsible for the day to day operations of CHOICE. More information on the how the Board is elected and its tasks can be found in the

How CHOICE is Run and Governance sections.

With a wealth of advice and support on goods and services backed up with an active community of like-minded consumers, CHOICE provides savvy consumers with an unmatched resource for getting the most out of their purchases.

Read all about the history of CHOICE, which was founded by Ruby Huchison back in 1960.