Independent and transparent, CHOICE was founded in 1959 with one clear mission: to ensure the consumer voice is heard loudly and clearly. CHOICE empowers consumers to get the most out of all their purchasing decisions by providing a mix of advocacy and advice.
We’re constantly looking out for misleading or unhelpful practices that stop you from getting the best deal. The leading consumer advocacy group in Australia, CHOICE campaigns to protect and assist consumers through changes to laws and industry behaviour.
Visit the sections below to learn more about the valuable services CHOICE provides, and how a CHOICE membership can help you.