Woolies relaunches its rewards program

Is a 0.5% return for every dollar spent enough?

New and improved?

In its latest overhaul of its rewards scheme, Woolworths has come to its senses and is back to offering rewards points for your whole shopping trolley (with a small number of exclusions, such as gift cards and tobacco). 

At the moment you get a point for every dollar spent. The stipulation from the earlier scheme that you had to spend $30 before you start earning points is out of the picture. 

But how much value will you actually get?

How it works

Under the new Woolworths program, which came into effect on August 31, you receive $10 off your shopping after you have collected 2000 'Woolworths dollars', which equates to a measly 0.5% return for every dollar you spent. This is exactly the same reward offered by the Coles FlyBuys program.

And you will be able to convert your Woolworths dollars into Qantas Frequent Flyer points again – 2000 Woolworths dollars will get you 870 QFF points.

According to Roy Morgan, the average shopper spends $192 per week in a supermarket. If you swipe your Woolworths reward card every time you shop, you could get a return of about $50 per year, which is up from about $48 under last year's program.

But if saving money is really your thing, you could simply steer clear of the duopoly and buy private label products instead of leading brands. Our June 2015 shopping basket costs $87.29 more at Coles ($174.97 for leading brands) and $89.09 more at Woolworths ($176.77 for leading brands) than a basket of equivalent private label products from Aldi ($87.68). 

How to get a 5% discount

There are other ways to save. Members of a number of motoring clubs and union members, for instance, can purchase Woolies Wish gift cards at a 5% discount. Participating organisations include:

Revamp gone wrong

In October 2015 the retail giant announced a revamp of its program and stopped offering Qantas Frequent Flyer points – the part of the program that many Woolies shoppers had apparently found most rewarding.

Under the original program, shoppers earned points for each dollar spent over $30 in a single shopping trip. Under the revised one, shoppers had to buy products marked with an orange tag to earn store credit – and the credit evidently accrued at a much slower rate.

Woolies responded to the Facebook blitz by promising to make changes to the program and admitting that "not all members have been earning their fair share of Woolworths Dollars". It also committed to increasing the number of orange tags in stores.

After a spirited social media campaign criticising the new scheme Woolworths made a revision to the revision, including the option of converting Woolworths Dollars scheme in Qantas Frequent Flyer points once again.

More on this story

What's your view on the new Woolies rewards scheme? Please leave a comment below.

Leave a comment

Display comments