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L'Oreal Hydrafresh Genius Multi-Active Genius Cream review

Priced at $24.

CHOICE Expert Rating


What is the CHOICE Expert Rating

CHOICE Expert rating

This is the product's overall performance score, based on key tests conducted by our industry experts in the CHOICE labs.

CHOICE Expert Rating View more details.

This overall score is based on 50% for hydration, 10% for smoothness on skin, 10% for whether the moisturiser feels like it is moisturising and 30% for ease of use.

Hydration score View more details.

Measurement of moisturisation is done by corneometry. The corneometer measures the skin's (epidermis) electric capacitance (capacity measurement) with a capacitor. It is directly linked to the degree of hydration of the skin. The more the skin is moisturised, the higher is the capacitance, as water stimulates the movement of the ions. The test is conducted on 22 volunteers, and each group of volunteers per product is more or less similar: Caucasian, women with normal/healthy skin, and both smokers and non-smokers. Their age is between 25 and 66 years, with skin type 'normal to dry'.

Ease of use score View more details.

We assess ease of application; consistency or texture; fragrance or odor/perfume during application; capacity of absorption; absence of sticking effect and greasy effect; oiliness of the skin.

Ease of application score
Consistency of texture score
Fragrance during application score
Absorbed easily score
Stickiness score
Greasiness score
Oiliness of skin score
Smoothness score View more details.

This is a perception score where each woman was asked whether they felt the moisturiser resulted in a smoothness to their skin.

Moisturising feeling score View more details.

This is a perception score where each woman was asked whether they think the moisturiser they were applying actually felt like it was moisturising their skin.

Recommended View more details.

No products achieved a score of 70% or higher, so none were recommended.

Tested model
Price View more details.

This is the retail price in October 2018 of the pack size shown.

Cost per mL View more details.

This is based on the retail price of the pack size shown, prices current as of October 2018.

Weight (mL) View more details.

Weight of the cream only.

Perfume View more details.

Does the product claim to have a perfume smell.

Paraben free claim View more details.

A manufacturer claim of "paraben free" can be more marketing to convince consumers to buy the product. The product may not have parabens, but it doesn't mean there aren't other preservatives of uncertain safety. It can be a risk to replace parabens with less well-tested preserving agents. Find out more about parabens in our article on endocrine disrupting chemicals (EDCs).

Octyl methoxycinnamate View more details.

This chemical is readily absorbed into the bloodstream, and while not known to be harmful in itself, it acts as a carrier agent so other chemicals can be readily absorbed into your bloodstream.

Allergens from the EU list of 26 View more details.

The European Union has 26 designated allergens: Alpha isomethylionone; Amyl cinnamal; Amylcinnamyl alcohol; Anisyl alcohol; Benzyl alcohol; Benzyl benzoate; Benzyl cinnamate; Benzyl salicylate; Butylphenyl methylpropional (Lilial); Cinnamal; Cinnamyl alcohol; Citral; Citronellol; Coumarin; Eugenol; Farnesol; Geraniol; Hexyl cinnamal; Hydroxycitronellal; Hydroxyisohexyl 3-cyclohexene carboxaldehyde (Lyral); Isoeugenol; Limonene; Linalool; Methyl 2-octynoate; Evernia furfuracea (Treemoss) extract; Evernia prunastri (Oakmoss) extract.

Quantity designated allergens View more details.

The number of allergens from the list of 26 in the ingredients.

Methylisothiazolinone View more details.

This chemical limits microbial growth in cosmetics. Unfortunately, it is known to be an allergen. You can find out more about it in our article in chemicals in cosmetics.

Oxybenzone View more details.

This chemical is used as a UV filter; currently it's unclear whether the amounts of these chemicals penetrating the skin would be enough to have any effect. Find out more in our Chemicals in cosmetics article.

Phenoxyethanol View more details.

This chemical is used as a preserver (limits microbial growth) and stabiliser in cosmetics. There are some concerns around allergies to this chemical, especially with regards to eczema.

Nanoparticles View more details.

These small particles have been linked with cellular damage – including damage to DNA – in lab studies. While there's no convincing evidence they'll be absorbed into the body when applied to skin, some loose powder mineral make-up products may be inhaled, causing lung problems and potentially being able to travel via the blood stream to other parts of the body where their health impacts are largely unknown at present. 

Cyclopentasiloxane View more details.

A silicone agent known as a conditioner or moisturiser. While not known as harmful to human beings, there are thought to be harms further along the food chain in the marine environment. 

Cyclomethicone View more details.

Works as a conditioning or carrying agent for other chemicals. Adds a smoother texture when applied to skin.

SPF View more details.

Does the product claim to have a sun protection factor.

UVA protection View more details.

Does the product claim to have long-wave ultraviolet A protection.


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