Thermomix set for 'showdown'
An irreverent spaghetti western-style video from CHOICE is taking aim at the all-in-one kitchen appliance market, as rivals to the expensive Thermomix hit
the high street with shiny and cheaper alternatives.
At least six competitors to Thermomix have entered the market in recent times, with significant differences when it comes to pricing and performance.
The satirical video comes in the wake of Thermomix's flawed launch of its TM5 model, which last year earned it an infamous CHOICE Shonky Award for 'choppy
communication', for releasing the brand-new machine without notice and sending the consumers who’d just paid full-price for the superseded model into a spin.
Serving up our spaghetti western
With the new all-in-one kitchen appliance rivals in town, CHOICE's in-house team decided to stir things up with a spaghetti western-style video.
Starring The Checkout's – and CHOICE's own – Kate Browne, The Good, The Cheap and The Shiny draws inspiration from Hollywood with
Thermomix, KitchenAid and Bellini pitched against each other in a three-way shootout in a saloon on the high street.
Video: Thermomix showdown - Thermomix, KitchenAid and Bellini are pitted against one another
The satirical spaghetti western style video will run on Facebook and YouTube during June.
For those who want to see the shootout, in true spaghetti western fashion CHOICE filmed some bonus footage.
Video: Thermomix shootout - Bonus footage
How do the Thermomix rivals stack up?
On the serious side of things, a comprehensive product comparison is also available for CHOICE members, with the results of our rigorous lab testing. It
compares the Thermomix TM5, KitchenAid Cook Processor, Bellini Supercook Kitchen Master, Hotmix Pro Gastro, MyCook
Premium, Thermochef Natura and
Tefal Cuisine Companion against 23 criteria, including price, ease of use and cooking performance.
With the Thermomix more expensive than most rivals with its $2000 price tag, a lot of consumers will be asking themselves whether or not it's worth the expense. Before
stretching the family finances, it might be worth seeing how it stacks up against its rivals.
- Is the thermomix – or any of its similarly priced competitors – really worth the expense? Read what Kate Browne from CHOICE and ABC's The Checkout has to say about her experience.
- See how the Thermomix rivals stack up in our comprehensive review.