Skip to content   Skip to footer navigation 

Website updates blog

We're listening to you

Thanks for all the feedback you’ve given us about our new site - in particular the comparison tables, and what they need to do better. We're learning from that advice, and working hard to make sure our new solution meets those needs.

Skip to our posts on:

It's a big job 

On top of a large digital rebuild, moving and checking hundreds of thousands of data points is a complex piece of work for the CHOICE content team. We're committed to getting this right the next time, that's why it's taking a while.

Want to be involved?

Sign up for user testing at our member research community Voice Your Choice.

Comparison tool - 'easy view' results

April 2015

You’ve told us you want better ways to sort and filter our test results. So we’re replacing comparison tables with an ‘easy view’ list of product results. 

How it works

Every product or service we test will have its own ‘card’ that appears in a sortable, easy-to-filter list. The results will always be simple to view and sort, whether you’re on a desktop, tablet or mobile. 

Each list will have a set of global sorts, like price and score, common to all products. Plus product-specific filters grouped together to let you drill down to the features that matter most to you.

Key sorts and filters:

  • Brand, model and $RRP
  • CHOICE-rated good and bad points
  • Our CHOICE score
  • Member rating score
  • Product-specific filters to fine tune your results
  • A ‘compare’ button that lets you make a shortlist of products to compare side-by-side

Why we’re doing this

You’ve told us our current comparison tables are overwhelming, and hard to scan. It’s also difficult to look at big tables on different devices like mobiles and tablets. That’s why we came up with a better way to view and sort results. 

What next?

We’ll test this feature with members and non-members. We'll incorporate all that feedback into the development of the new comparison tool. 



Comparison tool - Filters and sorts

May 2015

Our new comparison tool makes it easy to sort and filter products to find the best for your needs. 

How it works

Like our current tables, the new tool features common product sorts like brand, price and overall score. 

We know that’s only part of the selection journey.

We’re also bringing back filters to help you get the detail you need, and remove the products you don't. So if you want a top load washer that's gentle on clothes for less than $1000, it's easy to cut out machines that don't meet the brief.

Why we’re doing this

Our test report data's extensive and we know it's not all relevant to you. You've told us you want a list of the products you need, and to hide the ones you don't. 

Our current comparison table lets you select and sort individual test criteria. But at the moment you can't remove any criteria you don’t want, which makes it hard to filter the information. 

What next?

We’ll test the filters and sorting feature with members and non-members. We'll incorporate that feedback into the development of the new comparison tool.

Comparison tool - side-by-side compare

June 2015

What it is

We're adding functionality that lets you make a shortlist of products to compare side-by-side on a separate page. 

Why we're doing it

You've told us you want the ability to focus on the detail, once you've narrowed down to a few choices. We agree it's important. This was always something we intended to deliver on the new site, but it proved tricky to deliver within the current table structure.  

How it works

On each of the product results we've added a 'compare' button. To make a product shortlist, you'll be able to select a manageable group of product profiles, which will pop up as a side-by-side list to compare in more detail.

Once you've picked a list, it's easy to move selections around, or remove a selection and add a different one. 

What next?

We'll test the side-by-side comparison feature with members and non-members. The feedback we receive from user testing will be incorporated into the development of the comparison tool.

Comparison tool - User testing

July 2015

Back to basics 

One of the first parts of this process was a complete rethink of the way we present our data. Based on your feedback, and external research, we created a working prototype of how the new tool will work. 

We also got some members and non-members to tell us what they think of the prototype. 

They went through a sequence of tasks, to make sure they could filter and sort the test results to get to what they needed. We then asked them to do a side-by-side product comparison - another feature you identified as crucial. 

Good news! 

Our testers found the prototype comparison tool made it much easier to sort and filter products. So we know we’re on the right track. 

The nitty gritty 

Why we did the testing:

  • to make sure the new prototype is easy to use 
  • to make sure we've fixed the issues you reported with the current comparison table  
  • to identify any other issues with the prototype before moving on to developing the tool 

The important details 

To conduct the testing we brought a group of CHOICE members and non-members into our offices. We asked each participant to do a sequence of tasks on their own using our current comparison table, and our new comparison tool prototype.

The tasks focused on how easy it was to: 

  • filter and sort information 
  • compare information 
  • understand what the test results mean 

What we found:

  • The testers completed the tasks on our new prototype to a high degree of satisfaction. 
  • They also identified the same issues on our current tables that you've already raised. 

What's next? 

1. We’re refining the prototype based on that user feedback. 

2. Project planning – we're plotting out the next few months of design, development and content management. 

Stay tuned for more updates on our progress!


Got a question? Ask the product owner