CHOICE has announced the appointment of digital and product executive Sandra Davey as the new Chair of its Board.
Davey has been a non-executive director of CHOICE since 2012 and has helped to inform the group's current strategy which has led to new products such as the augmented reality app CluckAR and Do I Need Health Insurance?
Davey, who was excited by the announcement, describes CHOICE as a testament to "Australian civil society" and
says the organisation is adapting well to a rapidly changing
Sandra Davey becomes chair of the Board of Directors at CHOICE.
"What started as an ambitious vision for a consumer advocacy organisation
and magazine in 1959 has grown into a bold, digitally focused
organisation," she says.
"The idea of a not-for-profit organisation that campaigns for consumer
rights, as well as helps consumers find products and services that meet
their needs, has proven to be extremely adaptive to change."
Davey is the managing director of Product Space, has managed the
multi-million dollar operations of Telstra's cross-platform services, was
the general manager of the first 4G service available to consumers in
Australia, and worked as a general manager of a software company
specialising in IPTV.
In addition to serving as a non-executive director of CHOICE since 2012,
she has served as a director and chair of the Australian Interactive Media
Industry Association, and was an inaugural director of the Australian Domain
Name Authority (auDA).
Nicole Rich, who chaired the board for a four-year term, praised her successor,
saying she has the expertise to help shape the not-for-profit's services
"The CHOICE New Things team, which produced the CluckAR free range egg app
and is running experiments to help consumers in a range of markets, is in
many ways a product of Sandra's contribution to our strategy," she says.
"With her strong tech and digital background and deep experience in product
development, Sandra is ideally suited to lead the board through this next
period in CHOICE's growth, as we invest in building our capabilities in
online campaigning and digital product development."
Davey becomes the fourth consecutive woman to chair the board.
"I acknowledge the enormous contribution of Nicole Rich, who leaves the board and organisation in a great position to take on the current
challenges facing Australian consumers," says Davey.