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Which strawberry jams hit the sweet spot?

CHOICE awards Beerenberg Australian Strawberry Jam top place.

Have you got a bit of a sweet tooth? Do you enjoy a dash of strawberry jam on toast for breakfast? Have you ever wondered which strawberry jam tastes the best? Well, CHOICE is here to help. 

CHOICE has tested 16 supermarket strawberry jams from brands including Aldi, Bonne Maman, Coles, Cottee's, and Woolworths, to find out exactly which products you should add to your shopping list. 

"Our experts conducted a blind taste test of 16 different kinds of jam, judging them on appearance, aroma, flavour and texture," says CHOICE food journalist, Rachel Clemons.

"CHOICE gave Beerenberg Australian Strawberry Jam the top score, for its sweet strawberry flavour, beautiful aroma, and glossy, natural colour." 

We also included two homemade strawberry jams in our taste test, made by CHOICE home economist Fiona Mair. One jam, made in the microwave, blitzed the competition with a score of 85%. You can find the simple recipe for Fiona's beautiful jam here. 

These are the three strawberry jams that came out on top in our testing: 


1. Beerenberg Australian Strawberry Jam

CHOICE score: 75%

Price per 100g: $1.57

"This jam has a glossy, natural colour, which really appealed to our testers," says Clemons. "It's got a sweet strawberry flavour, with some acidity and lots of seeds." 


2. Aldi Grandessa Signature Strawberry Premium Jam

CHOICE score: 74%

Price per 100g: $0.54

"This premium jam from Aldi has a deep, rich red colour and is made from 50% strawberries. This one would go really great on a scone with some cream," says Clemons.


2. Woolworths Essentials Strawberry Jam

CHOICE score: 74%

Price per 100g: $0.28

"This was one of the cheapest jams in the test, but also one of the tastiest," says Clemons. "It has a really subtle, pleasant strawberry fragrance and some nice strawberry chunks." 

And this is the jam that scored the very lowest: 


Aldi Grandessa Strawberry Conserve 

CHOICE score: 36%

Price per 100g: $0.28

"Our judges weren't too fond of Aldi's Grandessa Strawberry Conserve, which came in at last place," says Clemons. "The texture of this jam was quite grainy, and it had quite an artificial smell and flavour." 

Full results: 

Beerenberg Australian Strawberry Jam - 75%

Aldi Grandessa Signature Strawberry Premium Jam - 74%

Woolworths Essentials Strawberry Jam - 74%

Bonne Maman Strawberry Conserve - 71%

IXL Strawberry Jam - 71%

Rose's Strawberry Conserve - 70%

Woolworths Macro Certified Organic Strawberry Spread - 68%

Woolworths Strawberry Jam - 66%

Coles Strawberry Jam - 62%

St Dalfour Strawberry Spread - 61%

Barker's Strawberry Jam - 60%

Cottee's Strawberry Jam - 58%

Coles Strawberry Spread - 56%

IXL Strawberry 50% Less Sugar - 41%

Natvia 95% Less Sugar Strawberry Fruit Spread - 41%

Aldi Grandessa Strawberry Conserve - 36%

To read the full article, click here:

Images and video available via Dropbox:

Media contact: Katelyn Cameron,, 0430 172 669