A new survey* has revealed the top items that shoppers are most excited
about purchasing in this year’s Boxing Day sales.
“The Boxing Day sales can be a great opportunity to nab an item that you’ve
had your eye on for a while at a cheaper price,” says CHOICE Director of
Reviews and Testing, Matt Steen.
Check out the best and worst of Boxing Day at CHOICE.com.au/BoxingDay (we’d
love a link back if possible).
“We surveyed Australia’s most dedicated shoppers and asked them what was on
their radar for Boxing Day this year. Clothing and small kitchen appliances
are set to be the hot ticket items for the sales this year,” says Steen.
*Over 2500 surveyed as part of CHOICE’s member and supporter research
panel.
The top items on the list for people planning to purchase in the Boxing Day
sales are:
- Clothing (49% of respondents)
- Small kitchen appliances (22%)
- Reduced Christmas food groceries (21%)
- Leftover Christmas decorations or trees (19%)
- Bed linen, manchester, and towels (11%)
Infographic available for embedding here
“Our survey also found that the majority of people planning to make a
purchase in the Boxing Day sales will do so in store. 25% of Boxing Day
shoppers will head into a physical store to make a purchase, and 53% will
do their shopping both in store and online,” says Steen.
If you want to make the most of the Boxing Day sales, these are CHOICE’s
top tips:
- Do your research.
“It’s really important to spend some time researching the product you’re
wanting to buy, particularly if it’s a more expensive item. In our testing
we often find that cheaper products can outperform more expensive items, so
it’s worth taking the time to assess a couple of different products,” says
Steen.
“Check out CHOICE’s reviews before you hit the sales. At CHOICE, we
independently test products in our labs, so you can rely on us to bring you
unbiased results that will help you pick the best product,” says Steen.
Read about Boxing Day duds: The products to avoid in the sales
- Compare products and prices across stores.
“Don’t buy a product from the first store you visit just because it’s on
sale there. There’s a good chance that you could buy the same product from
another store for a cheaper price, particularly during the Boxing Day
sales,” says Steen.
“Check the prices for the product you’re after across a couple of different
retailers before you head out to buy it. If you’re already out shopping,
use your smartphone to look up the prices,” says Steen.
- Don’t be afraid to negotiate the price.
“You should always try to negotiate a cheaper price on an item you’re
looking to purchase, particularly if it’s a more expensive product like a
fridge or a television,” says Steen.
“Many retailers offer price matching, so make sure you do some research and
use that to your advantage. If you’re making multiple purchases, ask if you
can get them for less. Or, simply ask, “Is this the best price you can do?”
when you’re in a store,” says Steen.
- Watch out for extended warranties.
“Businesses will sometimes try to sell you an extended warranty, saying
that it’s necessary for extra protection. However, in most cases, extended
warranties are not worth purchasing. This is because the Australian
Consumer Law provides you with consumer guarantees that the products you
buy will do what you expect them to do,” says Steen.
Infographic available for embedding here
More Boxing Day tips available here:
www.choice.com.au/BoxingDay
Media contact: 0430 172 669, media@choice.com.au