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The “Mighty South Aussies” top supermarket survey: CHOICE.com.au

South Australians have backed local brand Foodland, with the supermarket chain taking out top position in the first ever CHOICE Supermarket Satisfaction Survey.

Read more: 2019 supermarket survey

In the survey of over 2,800 people from the CHOICE community, Ian from SA told us he preferred Foodland because "they are often smaller, friendlier and have a family feel".

The results showed a similar fondness for local brands from people in New South Wales, with Harris Farm Markets coming second for overall satisfaction. 45% of survey respondents overall told us they were frustrated by the lack of locally produced products at their supermarkets.

"South Australians are renowned for backing their local brands" says CHOICE.com.au's resident South Australian Jonathan Brown.

"There's a lot for the big supermarket brands to learn from this survey. Foodland received the top score in most categories from range of foods through to how helpful staff were in store. It looks like the experimentation we've seen from Foodland brands in the last few years has paid off."

Here's how Australian supermarkets rank for overall customer satisfaction in 2019:

  1. Foodland (overall score 82%)
  2. Harris Farm Markets (81%)
  3. Costco (76%)
  4. Aldi (74%)
  5. IGA/Supa IGA (73%)
  6. FoodWorks (71%)
  7. Woolworths (69%)
  8. Coles (67%)

Media contact: Jonathan Brown, 0430 172 669 - media@choice.com.au

Margaret Rafferty and Jonathan Brown are available for TV comment*

Rachel Clemons is available for radio and print comment*

*From CHOICE's Sydney office

Available for download on Dropbox:

  • More detailed survey results
  • National media release
  • NSW media release
  • Video, audio and photo assets