4 October 2018
NUTRI-GRAIN'S SHONKY TO GO
Kellogg's attempt to "health-wash" its sugary breakfast snack
is one of the big winners at this year's CHOICE Shonky awards after it
passed off its Banana and Honey Smash To Go squeezer as a protein-filled
breakfast substitute - even though it's full of sugar and contains less
protein than Greek yoghurt.
"Kellogg's is telling young people this shonky snack will make them 'feel
fuller for longer with protein' but what they don't highlight is how much
sugar they've squeezed in to this poor option for
breakfast," says CHOICE spokesperson Nicky Breen.
"The Banana and Honey Smash To Go squeezer contains 14.7 grams of sugar;
nearly three times the 5.6 grams of protein heavily promoted on the
"We want to see the added sugar amounts in our food clearly displayed in
the nutritional information panel and grouped together in the ingredients
list, not hidden."
CHOICE says the shonky health claims are made worse by the marketing of Nutri-Grain products as 'Ironman' food.
"Kellogg's are one of a long list of companies 'health-washing' their
sugar-laden products, demonstrating why it's so important that we improve
food labelling in Australia.
"Kellogg's have really gone the extra mile to link their Nutri-Grain range
with elite athletes. In reality, it's targeting young people and parents
with a sugar-filled product. Nutri-Grain's Banana and Honey Smash To Go
squeezer truly deserves its award at this year's Shonkys," Ms Breen says.
Other 2018 Shonky Award winners include:
- Marriott Vacation Club
- Magnetic therapy devices
- Portable cots
- CBA Dollarmites
Access the full report on the 2018 Shonky winners at shonkys.com.au
For more information about CHOICE's added sugar campaign go to
Media contact: Jonathan Brown 0430 172 669