05 October 2016
Consumer products giant Reckitt Benckiser has cleaned up at the 11th annual Shonky Awards after CHOICE tests revealed the company's Vanish carpet cleaner fails to outperform water.
"Fresh from presiding over dodgy targeted pain relief claims, Reckitt Benckiser's latest fast action money removal strategy is nothing short of genius," says CHOICE's Head of Media Tom Godfrey.
"Sure they have created a product in a bright pink bottle, given it a flash sounding name - Vanish Preen PowerPowder Clean and Fresh Large Area Carpet Cleaner - and made some incredible claims about its cleaning power, but the fact is you'd be better off using water."
CHOICE looked at 22 carpet stain removers during this year and the Vanish carpet cleaner came in dead last, despite claims it had "5 times more ground in dirt removal" and would "soften clean and freshen".
"Reckitt Benckiser should really hang its head in shame over the outrageous claims that are on this product. At $14.70 a bottle the only thing likely to vanish is your money," Mr Godfrey says.
Reckitt Benckiser last took out a Shonky Award in 2010 for the misleading targeted pain relief claims on its Nurofen products.
Other 2016 Shonky award recipients were:
• Nestle's Milo
• Cash Converters
• Medical Weightloss Institute
• Green and Clean's bottled air
• Kellogg's Pringles
• Camel Milk Victoria
"We hope the Shonkys encourage consumers to look critically at the goods and services they use, question poor service, hidden costs and the fine print beneath claims that seem too good to be true," says Mr Godfrey.
Access the full report on the 2016 Shonky winners at shonkys.com.au
Media contact: Tom Godfrey, CHOICE Media: 0430 172 669
Set up by consumers for consumers, CHOICE is the consumer advocate that provides Australians with information and advice, free from commercial bias. As vital today as when we were founded in 1959, CHOICE continues to fight for consumers and uncover the truth. By mobilising Australia's largest and loudest consumer movement, CHOICE fights to hold industry and government accountable and achieve real change on the issues that matter most.