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Hey Presto! Netflix has arrived

CHOICE welcomes the launch of Netflix as streaming competition improves consumer choice

24 March 2015

Following the launch of Netflix in Australia, consumer advocacy group CHOICE is encouraging consumers to compare and consider switching streaming providers on a regular basis as exclusive content deals still characterise the market.

The news comes as CHOICE releases the findings of its comparison of video streaming services including Presto, Stan, Netlix, Quickflix, EzyFlix, BigPond Movies and Dendy Direct.

"It's great to see competition in the content streaming market as until recently Australian viewers faced paying a hefty pay TV subscription or using a virtual private network to access overseas services at a reasonable price," says CHOICE spokesperson Tom Godfrey.

"The host of new streaming services such as Stan, Presto and Netflix Australia has finally brought genuine choice to Australian viewers, with monthly subscriptions ranging from $8.99 to $45." 

"It's important to remember that not everything you want to watch will be on the one platform. So depending on what you want to watch, how much you want to pay and when you want to watch it, it may be worth switching providers to suit your streaming needs," says Mr Godfrey.

"For example, the new season of House of Cards is only screening on Netflix in Australia, while Breaking Bad spin-off Better Call Saul is streaming first on Stan. Savvy consumers might subscribe to Netflix one month and then give it the flick to watch Better Call Saul on Stan the next month."

"Some consumers might also choose to subscribe to more than one provider or even use a virtual private network to access international content."

"It's also clear from Netflix Australia's vastly diminished catalogue that local rights holders such as Foxtel are still locking up key content. This is likely to continue to drive VPN use as consumers seek out the shows they want without having to wait for local release dates."  

"When looking to stream video, it's also important to gauge what internet data allowance you'll need and the speed of your connection."

"This is an exciting time for consumers who like streaming content so it's worth embracing the offerings from the various competitors and switching between them as your favourite shows become available."

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