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Making change together

1959
Ruby Hutchinson pictured with the first edition of CHOICE magazine
2959

An Australian consumer movement is born

WA politician Ruby Hutchison helped found Australia’s first national consumer group to challenge powerful companies and push for stronger consumer protections.

1968
children's pyjamas in flames on a magazine spread
1968

Safer products for kids

In 1968 we tackled product safety, calling for a ban on flammable fluffy kids’ toys, for uniform lead paint labelling to prevent poisoning, and for flameproof nightwear.

1975
trade practices story in Choice magazine 1975 edition
1975

Introduction of the Trade Practices Act

A landmark law setting clear responsibilities for businesses to treat customers fairly. “Don’t rip us off” became a well-known message. Later replaced by the Australian Consumer Law.

1987
financial advisor sitting at an office desk surrounded by receipts
1987

Financial advisors exposed

Our financial adviser shadow shop exposed a troubled industry rife with conflicts and dodgy professional standards.

1999
computers and electronic goods piled up on a magazine spread with the heading, ewaste.
1999

We coin the term e-waste

We name the growing problem of tech waste, with the term later recognised by the Oxford English Dictionary.

2006
dodgy looking trophy that reads shonky awards
2006

Launch of the Shonky awards

We launched the Shonky Awards and have been calling out dodgy products and practices ever since.

2007-2009
$50 note with a row of people on it facing out, with a headline let's make banking better
2007-2009

Better Banking campaign

We took on unfair bank fees, helping push banks to reduce or scrap costly overdraft charges.

2011
government website page with ban mortgage exit fees heading
2011

Mortgage exit fees banned

Our campaigning led to a ban on mortgage exit fees gave borrowers freedom to switch lenders.

2014
woman standing with shopping basket in the supermarket and health star rating logo in foreground
2014

Health Star Ratings for food

We helped develop Health Star Ratings for food, which became a reality at long last.

2017
car_accident_airbag
2017

Exploding Takata airbags

Our investigation exposed dangerous Takata airbags, helping trigger Australia’s largest-ever car recall.

2022
viagogo logo on admission ticket
2022

New rules for ticket resellers

New rules require ticket resellers to show the original ticket price, helping fans avoid paying inflated prices.

choices_jodi_bird_in_front_of_qantas_plane (1)
JULY 2022

Qantas backs down on COVID credits

Qantas removed expiry dates on COVID travel credits and allowed refunds after CHOICE campaigning.

2023
2023

Coles refunds thousands of customers

A CHOICE complaint led Coles to apologise and refund customers over false ‘locked’ price claims.

2024
closeup of judge and gavel with youpla logo
2024

Support for Youpla/ACBF victims

The government announces $97 million for the Youpla Support Program to help affected victims.

2025
2025

ACCC investigates our energy super complaint

The ACCC investigated energy retailers after our super complaint raised concerns about misleading deals.

the twenty sunscreens choice tested
2025

Sunscreens recalled

After CHOICE tests found SPF claims weren’t met, several sunscreens were pulled from shelves.

2026
april 2026

Card surcharges come to an end

After years of campaigning, the RBA bans credit and debit card surcharges from October.

JULY 2026

Origin refunds energy customers

Our first designated complaint leads to $270,000+ in refunds for over 4500 customers.