Airline satisfaction surveys

Results for our international and domestic airline satisfaction surveys.
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  • Updated:22 Apr 2009

03.Domestic airline survey

In brief

  • Frequent flyer programs still figure as strong reasons for selecting a domestic airline, but value for money is the clincher.
  • Qantas is still Australia’s most commonly used domestic airline, despite losing ground with consumers but Virgin Blue is now rated best airline overall for satisfaction.

See the results of our international airline survey.

Domestic airline satisfaction survey

Since Tiger Airways became Australia’s third budget airline in late 2007, domestic air travel has never been more affordable. With return airfares between some capitals now costing less than $50, including taxes, flying interstate is often cheaper than driving. Greater competition among domestic airlines is pushing prices down. But consumers still expect a reasonable standard of service, among other things, to rate an airline as providing “value for money”.

CHOICE’s recent survey of more than 4200 respondents who had flown on domestic airlines in the past three years found 40% cite value for money as a factor in their choice of airline – the same percentage as our 2007 survey. About 32% say frequent flyer points are important, followed by 28% who say flight schedules are a reason they choose an airline.


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