01.Introduction
To some, they’re a threat to privacy and a recipe for wasted time. To others, they’re just a fun way to keep in touch with friends. But increasingly, social networks are seen to offer radically new ways to make your presence felt.
Facebook, Twitter, MySpace, YouTube and dozens of other social media sites - it can be hard to keep abreast of what’s out there. More and more, that’s an audience prepared to listen, including those businesses you deal with all the time. Canny companies now monitor these sites to instantly detect negative feedback and sort the problem. Unhappy about a product you bought? Don’t like your Telco provider? Disappointed with the customer service you’ve received or simply don’t like the name of the new vegemite? Log on to the internet and you can tell the world.
CHOICE shows you how to harness this power as an effective new tool for customer complaint and how to tap into others’ opinions. We also invite you to share your experiences, good or bad.