CHOICE reveals the latest tricks companies use to catch our attention and open our wallets.
26 Mar 2009 |
In an average day – commuting to work, buying a coffee, exercising and so on – you’ll likely be exposed to as many as 5000 advertising messages.
Getting a partial refund for big ticket items may sound great, but not everyone is smiling.
13 Dec 2008 |
Retail and manufacturing marketing execs are certainly onto a winner with cashback schemes, but consumer benefit is not as guaranteed.
Are you being served or served up when offered an extended warranty?
12 Nov 2008 |
To find out if people are being pressured by retailers into buying extended warranties, CHOICE and the NSW Office of Fair Trading conducted an online survey and shadow shop of electrical retailers.
When you buy something that gives a portion of the sale price to a good cause are you really donating to charity?
1 Sep 2008 |
As a consumer, cause-related marketing can be a way to make a small contribution to a cause without affecting your bottom line.
Do labour conditions in developing countries affect our purchasing decisions?
3 Jul 2008 |
In conjunction with Amnesty International, we asked 1000 Australians to reveal their buying attitudes.
There are many traps for the unwary, such as bogus sales, "blood diamonds", and overpricing.
26 May 2008 |
CHOICE’s investigation has uncovered traps for consumers when purchasing expensive jewellery.
Factory outlet centres can be a bargain hunter’s paradise but don’t let the sale signs go to your head.
18 Oct 2007 |
Forget your local Westfield: there’s a new breed of shopping centre appearing around the country.
Unit pricing helps shoppers get value for money and make better choices.
23 Mar 2007 |
Our comparison of the prices of various brands and sizes of everyday items in major supermarkets confirmed what most shoppers already know - it's hard to choose the best value.
Tempted to buy someone a foot spa or an aromatherapy diffuser for Christmas?
9 Dec 2006 |
We recently asked CHOICE subscribers to rate how useful - or not - the small electrical appliances they own are.
Low-cost deals for those who pay on time, exorbitant interest rates for those who don’t — and a warning about deals to avoid.
3 Nov 2006 |
Store credit deals are lucrative for finance companies and can be profitable for retailers too, but for consumers they’re a real mixed bag.