Competition tricks and traps

The devil is in the detail when it comes to the fine print buried in competition terms and conditions
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01 .The fine print


While promotions and competitions can entice consumers with the lure of fabulous prizes, they aren't charities handing out something for nothing. Companies are looking for a quid for their quo. 

In this article you will find:

  • Information on why companies run competitions
  • Examples of shifty fine print
  • What the law says about competitions
  • Horror stories from winners
  • Horror stories from promoters

Top 7 tips for avoiding competition disaster

  1. Read the full terms and conditions before entering a competition, and make sure you understand the entry requirements, such as whether there are limited entries per person.
  2. Check to see if you’re signing up to receive marketing and promotions material, not just entering a competition.
  3. Know what the prizes are.
  4. Make sure there aren’t nasty surprises, such as blackout dates for holiday bookings or a limit to when the prize can be claimed.
  5. Look for a permit number, which indicates a chance-based competition is approved under a trade promotion permit in the states where permits are required.
  6. Make sure you know how your entry will be used if you enter.
  7. Opt out of marketing material if you can.

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