01.The fine print
While promotions and competitions can entice consumers with the lure of fabulous prizes, they aren't charities handing out something for nothing. Companies are looking for a quid for their quo.
In this article you will find:
- Information on why companies run competitions
- Examples of shifty fine print
- What the law says about competitions
- Horror stories from winners
- Horror stories from promoters
Top 7 tips for avoiding competition disaster
- Read the full terms and conditions before entering a competition, and make sure you understand the entry requirements, such as whether there are limited entries per person.
- Check to see if you’re signing up to receive marketing and promotions material, not just entering a competition.
- Know what the prizes are.
- Make sure there aren’t nasty surprises, such as blackout dates for holiday bookings or a limit to when the prize can be claimed.
- Look for a permit number, which indicates a chance-based competition is approved under a trade promotion permit in the states where permits are required.
- Make sure you know how your entry will be used if you enter.
- Opt out of marketing material if you can.