CHOICE 50th anniversary

See the changing face of CHOICE over 50 years, as we roll back the decades.
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  • Updated:23 Mar 2010


June 2001


Our annual supermarket survey noted Franklins, leader in the price-conscious category since 1994, now had Coles and Woolies hot on its heels. Aldi was also preparing its assault on the Aussie market.
To all the supermarkets, CHOICE made yet another heartfelt plea: “Consumers want unit pricing. Your refusal to give it does no good for your image and you appear greedy and unhelpful.”
For our male readers, we sized up Viagra as well as propecia for male baldness. We happily revealed another use for Viagra – flowers stand up straight and last a week longer (though we added it would be cheaper to buy new flowers).
The GST is a fact of life, we said. “The most significant transformation of Australia’s tax system ever, there are too many unanswered questions.” We tried to deliver some answers.
We began our Home Tester panel. More than 1500 people volunteered and the first 300 dipped and sipped their way through 14 brands of teabags to find the best cuppa.


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Video: 50th Anniversary - 2000s

The final in our five-part series looks at CHOICE in the Noughties.

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