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We are Australia's leading consumer organisation with over 160,000 members.
Set up by consumers for consumers, CHOICE is the consumer advocate that provides Australians with information and advice, free from commercial bias.
As vital today as when we were founded in 1959, CHOICE continues to fight for consumers and uncover the truth.
By mobilising Australia’s largest and loudest consumer movement, CHOICE fights to hold industry and government accountable and achieve real change on the issues that matter most.
CHOICE doesn't accept advertising or sponsorship. This means we can uncover the truth about everyday consumer issues and provide practical advice to help consumers cut through the crap.
CHOICE is Australia's largest source of expert reviews. Based on unbiased analysis and rigorous testing, we help consumers compare products and services and select what’s best for them.
Our annual supermarket survey noted Franklins, leader in the price-conscious category since 1994, now had Coles and Woolies hot on its heels. Aldi was also preparing its assault on the Aussie market. To all the supermarkets, CHOICE made yet another heartfelt plea: “Consumers want unit pricing. Your refusal to give it does no good for your image and you appear greedy and unhelpful.” For our male readers, we sized up Viagra as well as propecia for male baldness. We happily revealed another use for Viagra – flowers stand up straight and last a week longer (though we added it would be cheaper to buy new flowers). The GST is a fact of life, we said. “The most significant transformation of Australia’s tax system ever, there are too many unanswered questions.” We tried to deliver some answers. We began our Home Tester panel. More than 1500 people volunteered and the first 300 dipped and sipped their way through 14 brands of teabags to find the best cuppa.
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Video: 50th Anniversary - 2000s
The final in our five-part series looks at CHOICE in the Noughties.