Best online shopping sites

CHOICE members nominate their favourite virtual stores.
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05.Cosmetics, hair care and toiletries

StrawberryNet stood out as the clear favourite, eclipsing eBay as the most commonly used site for cosmetics and fragrances. It's run by a Hong Kong-based company and supplies face, hair and skin-care products to 200 countries.

  • It has wide range of brands, listed A-Z, and includes products for both women and men.
  • Shipping is free for all products except fragrances, which attract a fee of 10% of the sale price (capped at $10).
  • Discounts are offered to regular shoppers and those who make multiple purchases.

While customers of Melbourne-based Adore Beauty are generally happy with this site, prices and delivery costs ($5.80 for postage) are an issue. A local online perfume discount store, efragrance, has a much wider range of scents, but likewise did not score well on delivery costs. 

It pays to compare prices and delivery costs from at least two sites selling similar items before you buy anything online. For example, we found the Davidoff Cool Water cologne (75ml) for $50 on StrawberryNet, with a postage charge of $5 (postage is only for fragrances), while at efragrance the same scent costs $65 with an additional $8.50 delivery charge.


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Online Retailer (sample size in brackets) Score
StrawberryNet (305)
Adore Beauty (23)
eBay (223)
efragrance (20)
Deals Direct (36)
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