Insurance comparison sites

Looking for a new health, car, or home insurance policy? CHOICE's review of comparison websites reveals some hidden catches.
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ONLINE_ComparingSites_LOGO_canstar provides a comparison of most personal insurance products using its star ratings system for recommendations.

We have assessed sites using ASIC’s guidelines for financial comparison sites and principles developed by consumer groups (including CHOICE) for electricity comparison websites, as follows:

  • Accuracy Do they clearly disclose the basis of awards or ratings? Do they include all providers or a warning if not all providers are compared?
  • Impartiality What kind of relationship do they have to the product providers on their site?
  • Transparency Do they disclose links to providers including commissions, referral fees, payments for inclusion in comparisons and payments for featured products?


  • Canstar includes the broadest range of insurers out of the comparison sites reviewed, with 20 out of the 24 open health insurance funds and 42 car insurance brands.
  • The methodology for their star rating systems is clearly disclosed on their site.


  • Canstar is privately owned by shareholders with no links to insurers.


  • Insurers that have received a five star rating from Canstar can pay to use the Canstar name and award in their marketing. 
  • Canstar also receives fees for advertising on its site and for referrals to some provider sites.

Canstar say:

  • Canstar list for comparison as much of the market as it is practically possible to do, irrespective of whether we receive fees for that product or not.

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