Marketing

Independent and trusted reviews and investigations of food and health marketing, including information about food labelling and excess packaging.

Woman looks at products on supermarket shelves

Cause-related marketing

Do companies that claim to give a portion of the profits to charity really do good?

18 Jul 2014 | A charity needs to get its funding from somewhere, including private companies and organisations. But are marketing campaigns where brands align with charities a win for all parties involved?

One hundred dollar notes in pocket

Lifting the lid on corporate sponsorship

How corporate sponsors exerts influence health-related organisations.

12 Jun 2014 | Corporate sponsorship is an increasingly common source of revenue for health-related organisations. We look at how corporate sponsors can exert their influence.

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The Hard Word-August 2010

A monthly show looking at the funnier side of marketing and misprints.

26 Aug 2010 | It's cheaper to pick your pizza up in person, better to play it safe with the seafood menu and easier to disregard the rules of punctuation.

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The Hard Word July 2010

A monthly show looking at the funnier side of marketing and misprints.

28 Jul 2010 | Puzzle over a massive jigsaw, contemplate giant baby faces and home cooking with a chemistry set.

Weight Watchers

Excess packaging

Is all that empty space in our food packaging really necessary?

1 Jul 2010 | Any trip to a supermarket, pharmacy or department store finds plenty of products packaged with lots of empty space. CHOICE asks manufacturers to explain why.

Labelling folly

Food labelling folly

A quick trip to the supermarket by CHOICE reveals 12 glaring examples of creative marketing and misleading claims.

1 Jun 2010 | You need to check the ingredients list and nutrition information panel to find out what a product really contains.

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The Hard Word - May 2010

A monthly show looking at the funnier side of marketing and misprints.

21 May 2010 | An interesting definition of the word 'silent', a pack of prehistoric parmesan, and a gun that's mostly harmless.

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The Hard Word - March 2010

A monthly show looking at the funnier side of marketing and misprints.

24 Mar 2010 | Unit pricing gone mad, bottom humour and tasty pizza packaging.

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The Hard Word February 2010

A monthly show looking at the funnier side of marketing and misprints.

19 Feb 2010 | Do-it-yourself plastic surgery, the perfect bed for visiting in-laws, and a cure for sausage fingers.

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The Hard Word - January 2010

A monthly show looking at the funnier side of marketing and misprints.

21 Jan 2010 | An honest clairvoyant, a murderous driving school and a cash prize that falls a little short.

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Do you want traffic light labelling on food?

  
20%
 
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7%
 
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71%
 
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