Marketing

Independent and trusted reviews and investigations of food and health marketing, including information about food labelling and excess packaging.

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The Hard Word-August 2010

A monthly show looking at the funnier side of marketing and misprints.

26 Aug 2010 | It's cheaper to pick your pizza up in person, better to play it safe with the seafood menu and easier to disregard the rules of punctuation.

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The Hard Word July 2010

A monthly show looking at the funnier side of marketing and misprints.

28 Jul 2010 | Puzzle over a massive jigsaw, contemplate giant baby faces and home cooking with a chemistry set.

Weight Watchers

Excess packaging

Is all that empty space in our food packaging really necessary?

1 Jul 2010 | Any trip to a supermarket, pharmacy or department store finds plenty of products packaged with lots of empty space. CHOICE asks manufacturers to explain why.

Labelling folly

Food labelling folly

A quick trip to the supermarket by CHOICE reveals 12 glaring examples of creative marketing and misleading claims.

1 Jun 2010 | You need to check the ingredients list and nutrition information panel to find out what a product really contains.

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The Hard Word - May 2010

A monthly show looking at the funnier side of marketing and misprints.

21 May 2010 | An interesting definition of the word 'silent', a pack of prehistoric parmesan, and a gun that's mostly harmless.

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The Hard Word - March 2010

A monthly show looking at the funnier side of marketing and misprints.

24 Mar 2010 | Unit pricing gone mad, bottom humour and tasty pizza packaging.

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The Hard Word February 2010

A monthly show looking at the funnier side of marketing and misprints.

19 Feb 2010 | Do-it-yourself plastic surgery, the perfect bed for visiting in-laws, and a cure for sausage fingers.

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The Hard Word - January 2010

A monthly show looking at the funnier side of marketing and misprints.

21 Jan 2010 | An honest clairvoyant, a murderous driving school and a cash prize that falls a little short.

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The Hard Word - Dec 2009

A monthly show looking at the funnier side of marketing and misprints.

21 Dec 2009 | McDonalds, tattoos and traces of nuts feature in this pilot for our new series.

shrink_lead

Shrink watch

Astute CHOICE shoppers have alerted us to the growing list of shrinking products on supermarket shelves.

16 Dec 2009 | Let us know your additions to the list so we can investigate further.

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Polls

 
 

Do you want traffic light labelling on food?

  
20%
 
Don't care
  
8%
 
No
  
71%
 
Yes

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