04.Product claimsDevondale Fast Start
Its claim to contain the equivalent protein and fibre of a tub of unsweetened yoghurt and a banana is
Sugar is the second ingredient in all three flavours.
Claims to be “high in fibre” and contain “goodness of three grains” despite having just 1.6% fibre.
Kellogg’s breakfast drinks
- Claim to be high in protein but falls short of what the new 2016 standard will require (10g per serve).
- Fibre levels are very low – less than two per cent – despite the “high in fibre” claim.
- Claims to use oats and barley for “high” fibre, but the oats and barley content makes up as little as 1.6% of total ingredients.
Claims to be “high in protein” but fails to meet the required 10g per serve for the 2016 standard.
Aldi Goldenvale Quick Start
- Banana-flavoured product has no real banana.
- Sugar is the third ingredient in all three flavours.
- “High in fibre” claim, but has just over two per cent fibre.
Dairy Farmers Oats Express
- Banana-honey flavour uses image of fresh banana, yet contains no real banana - just banana “extract”.
- Has a particularly flimsy fibre content of just 1.2%.
- Biggest range: choice of regular Up&Go, protein-enhanced Energize and “naturally” sweetened Vive.
- Fibre content low (maximum of 1.6%), but makes “high in fibre” claim.
- Strawberry drink contains no strawberries and is coloured with fermented red rice.